Gourab Nanda Articles

How Do You Increase the Conversion Rates of Your E-commerce Business? - Click To Read Article
While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.

Simplify Your Business With Virtual Technologies - Click To Read Article
Do you spend endless time and resources on tasks like data back-up, managing client records, collaborating different communication channels, and so on? Small businesses and start-ups can manage their business processes more efficiently by intelligently using virtual technologies. Online subscription-based services help in streamlining many critical business activities. Here are some of the virtual technology services that every small business owner should consider.

Run Business 2.0 with Web 2.0 Tools - Click To Read Article
Do you know that apart from blogs, bookmarking, and Orkuts there are many other Web 2.0 tools that you can utilize within your organization? The basic premise of Web 2.0 is the use of tools online, rather than on your desktop. It enables collaboration with a larger audience and encourages knowledge sharing – particularly useful for small businesses and start-ups. Here are some Web 2.0 tools that you can use.

Out-tasking or Outsourcing – Which Would You Choose? - Click To Read Article
Many entrepreneurs are struggling to manage tasks with multiple outsourcing vendors – are they really outsourcing or out-tasking? Outsourcing has significantly changed the way the world does business; it has been termed as one of the top business ideas of the last century by Harvard Business Review. But what is the difference between out-tasking and outsourcing and which one is suitable for your business? This article throws light on the subject and helps you make the right outsourcing decision.

Managing Your Virtual Workforce Effectively - Click To Read Article
Overcome virtual workforce related challenges and increase business productivity and profitability Most entrepreneurs having a virtual workforce continuously find themselves struggling with issues of communication, trust, work control, productivity and accountability. Here are some points to ponder if you wish to make your virtual workforce more efficient.

How Would You Steer Your Business in 2008? - Click To Read Article
Analyze, quantify and project before you step into the next year It is that time of the year again when, as a business owner, you should take a step back, contemplate about the lessons learnt in the current year, and formulate concrete business development strategies for the coming year. An intensive drill-down will help you better understand the business challenges and implement ideas that will make your organization more productive. Here are some points to ponder…

Create a virtual office and save business overheads - Click To Read Article
Are you starting or expanding your business but have a tight budget? Whether you run a carpet cleaning company or own a modest web development firm, you can take advantage of virtual office. A virtual office allows you to operate professionally with minimum investment on assets. Today, almost the entire range of business functions could be managed online through subscription based services that SMBs can easily utilize…

A Powerful Corporate Image – You Can’t Do Without It! - Click To Read Article
Know the top three customer touch points where you can make an impact It does not matter whether you are selling simple carpet cleaning services or complex IT services, the market is open to all, and you have to stand out and establish your image so that your prospects prefer you over the hundreds or thousands of other big and small players in the same domain vying for attention. Learn how you can touch the customers when it matters the most.

5 Things That New Entrepreneurs Must Do For Consistent Business Growth - Click To Read Article
As a proud small business owner, are you able to do the balancing act of working IN your business while working ON it? Small businesses usually start when people who are specialist in some field decide to start on their own. Slowly they get so involved in the day-to-day business operations that the business cannot survive without them. This article will help you rise above the non-core business activities and concentrate on what you do best.

4 tips to hire key employees in a small business - Click To Read Article
Are you looking for talented, trustworthy people who can actually drive the growth of your organization? You have the vision; you also know precisely how to realize that vision; but do you have the right team with you to help you achieve your business goals? Read on to get some hiring tips that will help you build a strong team that is self-motivated and loves to work and grow with your company.

10 Affordable PR and Marketing Tactics for Small Businesses - Click To Read Article
Great low-investment techniques to market your small business online and offline Small and emerging businesses are constantly striving to meet their bottom lines and increase profits while struggling with a stringent marketing budget. This article contains ten proven techniques to market your business with very little investment. The only thing that can hold you back in implementing these for your business is your imagination.


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