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Gourab Nanda Articles

Written by: Gourab Nanda

Knowledge Based Outsourcing - The Real Winner For Small Businesses - Click To Read Article
Outsourcing, the global phenomena ushering workforce effectiveness, has evolved from a stage of merely handling deterministic tasks to delivering knowledge based business solutions, thereby generating cost and growth benefits for many businesses that don’t just look at outsourcing as a process to get rid of all the non-core mundane activities, but something more valuable.

Some Useful Mobile Applications For Small Business Entrepreneurs - Click To Read Article
To pick a handful of mobile applications for businessmen from the thousands of effective, entertaining, utilitarian and amazing apps is definitely a daunting and an almost impossible task. But we still have to make it simpler for you by choosing some of the best business apps. Here’s the list:

Increase Focus On Your Target Market To Grow Your Small Business - Click To Read Article
Focusing on the target market is crucial for any business to grow irrespective of its size; however as a small business it becomes even more crucial as you do not have the luxury of huge investments to experiment with marketing to larger or supplementary markets.

Generating Interesting Web Content Fast For Your Small Business Marketing Activities - Click To Read Article
With internet marketing requiring content and ideas at a much faster pace than conventional marketing, developing effective, smart and faster content is the key to succeed. Here are some easy and effective tips on how to get it done.

How To Raise The Bar Of Your Small Business Customer Service? - Click To Read Article
Profitable companies are raised on the backdrop of excellence in customer service. Irrespective of the size of your business or customers, you have to develop and deliver high quality customer service, which more often is the differentiator between a good business and a great business. As small businesses you can too deliver superior quality customer service by considering these simple and effective points.

Five Undeniable Ways To Make Your Small Business More Productive - Click To Read Article
Innovating new ways to improve the productivity of your business should definitely be your top priority. Ideas flash your mind, suggestions pop up; some seem terrific and some get discarded and some turn ineffective when implemented, the key is to look out for new ways to improve productivity. Here we have identified similar activities which can take your business to the next level.

How To Build An Optimum Mix Of Knowledge Workers And General Assistants - Click To Read Article
When do you consider outsourcing most profitable? This is an ambiguous question, considering the general notion that outsourcing by default is profitable. As evolution innately leads to more profitability, outsourcing has also evolved from just giving out all non-core tasks, to a more productive tool that brings in more meaning and profitability to your business. Such a facet of outsourcing is to look for optimally mixing outsourcing of tasks, to diverse assistants, consultants, vendors or freelancers based on the skills needed to complete those tasks, to achieve significant cost benefits. Let me put this in a single sentence, “how to maximize profitability by optimizing outsourcing of tasks.”

Which Social Media Channel Is Right For Your Business? - Click To Read Article
Social media is growing at a frantic pace and, as fast paced businesses, we need to sing the tune along. So the question is do we go all out and join all social media platforms and try to pile on marketing mileage, or do we need to figure out the best platforms that suits our specific business needs and stay effective?

How To Make Email Marketing Work For Your Small Business - Click To Read Article
Tagged as the cheapest and one of the most powerful marketing tools available for businesses, “email marketing”, gets its value exclusively by its capability to generate leads. Here is a checklist which can ensure the effectiveness of your marketing emails.

How To Make The Most Of Your Small Business Online Marketing Activities - Click To Read Article
Internet stands out for its speed and effectiveness. As online marketers we have to synchronize with this speed and deliver effective marketing content in the least amount of time and gain maximum mileage.

5 Tasks Virtual Assistants Can Do Better Than You - Click To Read Article
With growing business volumes and grueling competition the role of a virtual assistant is becoming innately common and in many cases exceedingly important for small businesses and solopreneurs. This is not just because of the bulging task lists businessmen have to cope with each day, rather because these virtual hands do a better job than us. Let’s take a look.

Top 5 Must-Dos While Outsourcing Your Web Management Work - Click To Read Article
All it takes to get the best out of your web management outsourcing is to understand and follow these 5 simple must-dos. So let’s get started.

Useful Tips to Pump Up Your Facebook Page - Click To Read Article
Facebook is phenomena that needs little introduction. It has changed the meaning of social interaction for millions of people around the world! Of course the networking site has also opened up a whole new avenue for marketing and branding.

Solopreneurs Working From Home - Work More Professionally With These Useful Tips - Click To Read Article
Working from home is great but equally challenging. You are cut-off from the office environment and have to bear the apparent hindrances at home. However, making it more effective will get you satisfying and amazingly profitable results.

How Are Mobile Devices Changing The Small Business Marketing Scenario? - Click To Read Article
Reports say that mobile penetration has increased by more than 75% in the last two years. Mobile marketing is an effective way for small enterprises to tap and target all sections of clients. Small businesses are using it as a tool for local marketing and thus impacting their business in many ways.

How To Start Selling Your Products Online - Click To Read Article
If you are looking to join the bandwagon of online sellers and don’t know where to start, then simply follow this step-by-step approach to get going and mark your online sales presence.

5 Tips To Accelerate Your Small Business Through Email Marketing - Click To Read Article
Email marketing is one of today’s fastest marketing mediums, and can be an inexpensive way to market your business if done correctly.

6 Steps To Recruit Competent Virtual Employees - Click To Read Article
Right recruitment sows the seeds for growing a virtual workforce that is competent and delivers results better than an in-office workforce does. However, recruiting, training, and managing virtual employees are tasks that involve planning and a clear sight of the goal. Here are a few tips that would get you started in the right direction.

Steps To Change From Brick-And-Mortar To A Virtual Office - Click To Read Article
Thanks to the Internet and its ecosystem, many current businesses are now operational without even physically existing, and with all due respect to the traditional way of setting up businesses, current small businesses are going virtual, and embracing its cost and growth benefits.

The New Small Business Marketing Landscape Of 2011 - Click To Read Article
Digital marketing has become VAST. Marketing techniques constantly have to evolve and change with changing times; as the consumers evolve, so do the means of reaching out to them. Today’s consumers belongs to a digital age.

Useful Tips For Outsourcing Your Small Business Bookkeeping - Click To Read Article
Are you struggling with managing your financial books? Many small businesses like yours are. As your business grows, you cannot just do with a simple worksheet-based system, you need to move to a comprehensive, centralized bookkeeping solution that will make sure that all your accounts are up-to-date and accurate.

Top 10 Online Marketing Trends For Small Businesses - Click To Read Article
Internet has changed the very fabric of marketing, and as new ways of communication and associations are blossoming between individuals, communities, societies and countries, business builders need to embrace the traits and trends of marketing for this new-age online platform. Here we present the top 10 online marketing trends for the year ahead.

5 Major Small Business Trends in 2011 and How Virtual Services Will Help - Click To Read Article
Small Business Labs recently released its list of Top 10 Small Business Trends for 2011 and it points out some of the trends that might benefit from virtual services. Here is our take on the five trends where virtual solutions would enable cost minimization and optimization of business processes.

Challenges Of Outsourcing To Virtual Assistants And How They Can Be Surmounted - Click To Read Article
Business processes which yield you more returns are surely punctuated with some tough challenges. Obviously the conquered side of these challenges is what businesses look for. Engaging virtual assistants has recently topped to be an aggressive growth oriented decision for small businesses, but to taste success the challenges brought along with it need to be tackled.

Are You Making These Small Business Outsourcing Mistakes? - Click To Read Article
Though outsourcing seems an obvious choice to make, if debated on the cost and work effectiveness, mistakes can be made if businesses aren’t careful enough, defeating the purpose behind outsourcing. Here are the top 5 mistakes that small businesses need to avoid.

Did You Ignore These Critical Aspects Of Your Website? - Click To Read Article
We have picked the most common aspects of a website which many small businesses often miss out, some unknowingly and some knowingly. Irrespective of the reason it’s heavily recommended that you get at least the below ones rectified.

Small Business Growth Tip: Don’t Try To Do It All Alone - Click To Read Article
Why? Because it’s not a smart thing to do and the reasons are quiet justified and proven. Let’s look at what happens if you try and do it all by yourselves and compare it with what if you delegate it to others, even if you are running a small business.

Social Media Analytics - A Crucial Online Marketing Process; Too Powerful to Ignore - Click To Read Article
Online social conversations are capable of altering the perception and popularity of your brand. It is imperative that your marketing department comprehends cogently what people are discussing about your company’s products and brands. Social media analytics measures and analysis social media content pervasive throughout the internet.

Why Should Your Consulting Company Consider Virtual Services - Click To Read Article
Consulting businesses like yours are always busy thinking, designing, delivering, and supporting your clients, and rightly so, this is the single most important business activity of your typical working day or maybe even your weekend holiday. Now, can you afford to think or do otherwise? Absolutely not, you only want to get better at it, yes...and this requires you to invest quality time, focus, support, investment and passion into the whole business.

5 Ways Through Which Virtual Services Can Help You Engage And Retain More Customers - Click To Read Article
Engaging and retaining customers are the two vital keywords for any business. Most entrepreneurs look for and engage every available option to make this happen. Some options however prove more fruitful than others and one such option which has recently proved to be doubly beneficial for small businesses is “virtual services”. Let’s take a look at how virtual services can help you at engaging and retaining customers.

Are You Trying New Ways Of Doing Business To Grow Big In 2011? - Click To Read Article
2011 is bringing along with it many new ways of running and operating your business, so that you can fail-proof yourself against the changing economy. Are you up for the challenge? It’s time for you to decide and embrace the new ways of doing business that will help you reduce your operational costs, engage with your customers in a better way, and streamline your business processes so that it becomes easier for you to grow BIG when the time comes.

Service Continuity -- Key Factor To Consider While Selecting Your Outsourcing Vendor - Click To Read Article
Service continuity is more than mere continued existence. You want your business to last longer and want your associates and service providers to stay along as well. Business outsourcing is a strategic decision and choosing your vendor carefully is the real key in making this decision count.

Synchronization -- Key Factor To Consider While Selecting Your Outsourcing Vendor - Click To Read Article
Collaboration succeeds when there is synchronization, and when you are outsourcing your business processes you are nothing but collaborating with your vendor. Most businesses forget the importance of synchronization of services when looking for the right outsourcing vendor as they are more focused on cost benefits and fulfilling basic service objectives.

Flexibility -- Key Factor To Consider While Selecting Your Outsourcing Vendor - Click To Read Article
Flexibility of service is not just saying yes to all your needs, it's more than that; it's flexing the services to precisely cover all your business outsourcing needs and make your outsourcing decision count. Consider these points when you are looking for flexibility of service from your vendor.

How To Put A Small Business Online? - Click To Read Article
If you own a small business that provides services, and wish to go online, then it’s very important to have powerful content, a design that depicts your branding, a high level of credibility, a display of your expertise in your domain,  social media links, easy contact and feedback mechanism, and a user-friendly virtual customer support.

Is Your Small Business Reaching Its “Tipping Point”? - Click To Read Article
Tipping point marks the sudden explosion of your business. It's the threshold of prosperity and growth and flags the coming of greater exponential business growth for you. If you are unaware and ill prepared, you can ruin this opportunity, so the point here is to ensure your receptiveness to sense its arrival. Here are the key indicators of this business blaster and ways to make the most of it.

How Virtual IT Support Can Help Your Small Business? - Click To Read Article
Maintaining a proper IT setup is definitely not your primary objective; however an important one. You cannot afford to lose your quality time on it, as you have other more important money making activities to become busy with. This is where virtual IT support can directly come in and seal the issue for you.

Local Marketing For Faster Small Business Growth - Click To Read Article
Who recognizes your business better, people around you or people away from you? Even though the answer looks simple, these things are the ones which most businesses often miss. It’s like shouting out loud and failing to whisper it to someone close by. So, start local first and go global later.

Is Outsourcing The Right Strategy For Small Businesses During Slow Economy? - Click To Read Article
“When things get tough the tough gets going.” Here the latter word “tough” implies people who equip themselves with the best practices and some added innovation to see through the rough, in this context, the slow economy. Let’s pick outsourcing, as a strategy to counter this rough time and understand whether it is a sensible move to make or not.

Are You Doing The Things That Can Potentially Ruin Your Start-Up Business? - Click To Read Article
Enthusiasm in the air, bone crushing energy, BIG dreams sketched out, and all these initial flurry of excitement goes off the hook if you are unaware or ill prepared to tackle some of the most common initial business blocks. In U.S., seven out of ten new employer firms last at least two years, and about half survive five years. At a time when new business survival rate is low, this article intends to make you aware and get you prepared to tackle these speed bumps.

Virtual Assistants Can Help You Enjoy Your Weekends - Click To Read Article
It's fun and also necessary to unwind on weekends and to get back to do what you are best at and it's also necessary to offload the unnecessary flab of non-core business activities so that you stay fit and focused on your core money making activity. A virtual assistant can just be the right pill you are looking for to reduce your business bulk and stay strong and active all day long. Here's a rundown of what this magic pill can do to your business.

Outsourcing – “Been There, Done That” – But Did You Try “Right Shoring”? - Click To Read Article
Right Shoring, introduced by MyBusinessAssistant, is not just a new fad that everybody is talking about these days, it is in fact, the most efficient and cost effective ways of outsourcing. You might have tried various types of outsourcing for your small business and you would’ve achieved various levels of success or failures. Well let me tell you, if you are outsourcing your non-core tasks to multiple on-shore vendors – then here’s a better way to get things done. It will not only save you dollars, but also make your work faster and better.

How Small Business Can Also Offer Perfect Customer Service - Click To Read Article
Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively influence hundreds of other people online. Poor customer service can mar your company’s growth and can even bring your business down permanently. So, if your customers are not happy with your service (and they might not tell you directly about it) – then you have a thing or two to worry about.

5 Secretes To Solopreneur Success - Click To Read Article
Going solo resonates confidence, fun, being in-control and satisfying but it may also get you slowed down, jittery and wrong if you get a bit sloppy. As all businesses build on values and skills so does a solopreneur. Here are top 5 secretes that can help you to easily navigate through the solopreneur's rough role.

Web Analytics For The Uninitiated - Click To Read Article
Web analytics tools are meant for collecting, measuring and analyzing data to understand web usage and trends. However, web analytics goes beyond telling you how many people visited your site or where they came from. It can be a powerful market research tool that can tell you a great deal about your consumers, your website as well as your product. How does it work and what is web analytics? We spill the beans.

Tap The Power Of Online Media To Market Your Small Business - Click To Read Article
Declaring your presence and doing it with panache are two different things. Online media is the best and also the cheapest means to stamp your presence. The objective is to stay on top of your customers mind and constantly be under their preview. And if you are able to do this by tapping the power of online media then you are undoubtedly heading in the right direction. These are some easy and effective ways to do it.

Is Your Business Ready Today For Tomorrow’s Growth? - Click To Read Article
Getting ready for tomorrow's growth basically involves two things, one: anticipating the future needs of your customers, and second: knowing where you are right now and gearing up for tomorrow.

Learn How Small Law Firms Are Effectively Using Virtual Assistants - Click To Read Article
As a small law firm owner, you have cases that keep on coming your way, pressing for your continued attention. Your secretary looks even busier, preparing all the required documents and handling all the paralegal activities. But still you have anxious moments on the eleventh hour of every activity be it preparing the final legal document or attending court sessions or taking adjournment dates. So how do you effectively handle all these? This is where a virtual assistant steps in.

How Can A Virtual Assistant Help Your E-Retail Business? - Click To Read Article
With the huge influence of Internet, e-retailing is one of the fastest growing business models. This calls for the active involvement of partners and business associates like virtual assistants to augment your business growth. These are some of the areas that they can directly impact.

Do You Know How Much Every Additional Employee Actually Costs? - Click To Read Article
Do you know the actual cost that you would have to incur if you hire a full-time in-house employee? For small and medium business owners, payroll and employee related expenses run up to 60-70% of their operating costs. It’s time to take out your calculators and find out the actual money spent in hiring and retaining a full-time in-house employee.

Top 5 Ways To Get The Best Out Of Your Virtual Assistants - Click To Read Article
Outsourcing your non-core business activities to virtual assistants brings along the additional responsibility to ensure that you get the maximum out of this model. Though one of the key benefits of outsourcing is to stay away from all those time consuming and non-productive activities; you still need to ensure that the objectives are met. No, it's certainly not hard to get the best out of your virtual assistants rather it's easy if you follow these simple yet effective tips.

Should You Opt For Virtual Receptionist Services For Handling Your Important Customer Calls? - Click To Read Article
Appointing a full-time in-house receptionist or using services of a virtual receptionist is a much debated issue when it comes to handling important customer calls. Though handling these calls on your own immediately makes sense; a closer look at issues may reveal more information and help you make the right decision.

Easy Ways To Monitor Your Website Traffic And Generate More Business - Click To Read Article
The difference between monitoring your website traffic and not doing so will be a straight 60% difference in the overall lead generation for your business. Now, this figure is something that you absolutely cannot ignore considering the fierce competition out there. So if you still haven't set aside procedures to monitor your website traffic for improved sales, these tips will prove to be immediately beneficial.

Why Hire A Virtual Assistant To Manage Your Social Media Marketing? - Click To Read Article
Most businesses start-off with planning promotional activities on social media networks but seldom stick to those plans and leave the job undone and finally either end-up underplaying the importance of it or ignore its huge marketing potential for the time being.

Should You Hire Virtual Assistants For Your Small Business? - Click To Read Article
The magnitude of benefits that a virtual assistant will bring to your business if often buried under the mere tag of cost-cutting advantages. Though saving your pocket is a major benefit of outsourcing it is often blown up, underplaying the other crucial benefits. Though the list can be exhaustive, let's explore few vital benefits which make outsourcing a crucial business practice.

Reasons Why Small Businesses Must Consider “Right-Shoring” - Click To Read Article
If you have realized the tremendous importance of outsourcing and are looking to engage the right service provider to offload your non-core business activities, then read this article before you finalize your outsourcing partner.

Easy and affordable ways to start a small business - Click To Read Article
Businesses are born every moment and if you are passionate enough you can start yours too. Just be attentive to all that is going around and I bet, you can easily spot at least one unaddressed problem a day that begs for an answer or a solution, add some enthusiasm, seriousness and focus to it and voila, you are ready to get going.

3 Cs to Consider While Selecting a Vendor for Outsourcing Your Small Business Needs - Click To Read Article
As a business grows and thrives there comes a time when the existing resources and manpower are not enough for it to progress. Have you felt that your business is going through the same phase? If yes, then it is time to outsource your select business processes and keep your business at par with your competitors.

Dos And Don’ts Of Small Business Bookkeeping - Click To Read Article
If you are a small businesses owner and looking to optimize your operations, this list of do's and don'ts on bookkeeping will help you save valuable time and money.

Make Outsourcing A Strategic Business Decision For Your Small Business - Click To Read Article
Many small businesses like yours are pulling in a clean 30 to 40% in profits by cutting down their expenses and by focusing more on their revenue generating activities. Industry reports and surveys carried out recently revealed that midsize and small businesses are raking in more profits and witnessing a steady surge in their operations, thanks to outsourcing.

How To Remove Workplace Distractions And Increase Productivity In A Virtual Work Environment? - Click To Read Article
Weeding out distractions at the virtual workplace/home office can make a remarkable difference in your productivity. True, completely getting rid of distractions is an impractical goal, but one has to accept that distractions have a deep impact on the way we work. It is crucial that you keep them in check. Every time you get distracted, it takes you 25 minutes to get back in the flow of things. How does one deal with this issue?

5 Must-have Tools To Enhance Productivity Of Your Virtual Workforce - Click To Read Article
Use these tools for boost productivity in a virtual work environment - Skype, Basecamp, Google Docs, WebEx Web Conferencing, and VPN.

A Powerful Corporate Image – You Can’t Do Without It! - Click To Read Article
Know the top three customer touch points where you can make an impact It does not matter whether you are selling simple carpet cleaning services or complex IT services, the market is open to all, and you have to stand out and establish your image so that your prospects prefer you over the hundreds or thousands of other big and small players in the same domain vying for attention. Learn how you can touch the customers when it matters the most.

Out-tasking or Outsourcing – Which Would You Choose? - Click To Read Article
Many entrepreneurs are struggling to manage tasks with multiple outsourcing vendors – are they really outsourcing or out-tasking? Outsourcing has significantly changed the way the world does business; it has been termed as one of the top business ideas of the last century by Harvard Business Review. But what is the difference between out-tasking and outsourcing and which one is suitable for your business? This article throws light on the subject and helps you make the right outsourcing decision.

4 tips to hire key employees in a small business - Click To Read Article
Are you looking for talented, trustworthy people who can actually drive the growth of your organization? You have the vision; you also know precisely how to realize that vision; but do you have the right team with you to help you achieve your business goals? Read on to get some hiring tips that will help you build a strong team that is self-motivated and loves to work and grow with your company.

Create a virtual office and save business overheads - Click To Read Article
Are you starting or expanding your business but have a tight budget? Whether you run a carpet cleaning company or own a modest web development firm, you can take advantage of virtual office. A virtual office allows you to operate professionally with minimum investment on assets. Today, almost the entire range of business functions could be managed online through subscription based services that SMBs can easily utilize…

10 Affordable PR and Marketing Tactics for Small Businesses - Click To Read Article
Great low-investment techniques to market your small business online and offline Small and emerging businesses are constantly striving to meet their bottom lines and increase profits while struggling with a stringent marketing budget. This article contains ten proven techniques to market your business with very little investment. The only thing that can hold you back in implementing these for your business is your imagination.

How To Track What Is Being Said About Your Business On The Web? - Click To Read Article
According to the April 2009 Nielsen Global Online Consumer Survey, 70 percent of respondents say they trust consumer opinions posted online. Keeping a track of what is said about your business online is not rocket science. And here’s how simple it is…

Top 10 Things Small Businesses Should Do To Increase Team Productivity - Click To Read Article
Tough times are here to stay. Stressful work environment, economic meltdown, lack of work continuity, and many other factors make the operating conditions even more difficult. At such a time, businesses big or small have only one solution in their hands that could help them out of many of their problems - “do more with less.” This could be done by boosting the productivity of your employees. Here are the top 10 ways to help you do so:

How Do You Increase the Conversion Rates of Your E-commerce Business? - Click To Read Article
While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.

Simplify Your Business With Virtual Technologies - Click To Read Article
Do you spend endless time and resources on tasks like data back-up, managing client records, collaborating different communication channels, and so on? Small businesses and start-ups can manage their business processes more efficiently by intelligently using virtual technologies. Online subscription-based services help in streamlining many critical business activities. Here are some of the virtual technology services that every small business owner should consider.

Run Business 2.0 with Web 2.0 Tools - Click To Read Article
Do you know that apart from blogs, bookmarking, and Orkuts there are many other Web 2.0 tools that you can utilize within your organization? The basic premise of Web 2.0 is the use of tools online, rather than on your desktop. It enables collaboration with a larger audience and encourages knowledge sharing – particularly useful for small businesses and start-ups. Here are some Web 2.0 tools that you can use.

Managing Your Virtual Workforce Effectively - Click To Read Article
Overcome virtual workforce related challenges and increase business productivity and profitability Most entrepreneurs having a virtual workforce continuously find themselves struggling with issues of communication, trust, work control, productivity and accountability. Here are some points to ponder if you wish to make your virtual workforce more efficient.

How Would You Steer Your Business in 2008? - Click To Read Article
Analyze, quantify and project before you step into the next year It is that time of the year again when, as a business owner, you should take a step back, contemplate about the lessons learnt in the current year, and formulate concrete business development strategies for the coming year. An intensive drill-down will help you better understand the business challenges and implement ideas that will make your organization more productive. Here are some points to ponder…

5 Things That New Entrepreneurs Must Do For Consistent Business Growth - Click To Read Article
As a proud small business owner, are you able to do the balancing act of working IN your business while working ON it? Small businesses usually start when people who are specialist in some field decide to start on their own. Slowly they get so involved in the day-to-day business operations that the business cannot survive without them. This article will help you rise above the non-core business activities and concentrate on what you do best.





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