12 Deadly Mistakes To Avoid On Your Web Site According To Your Strategic Thinking Business Coach
12 Deadly Mistakes To Avoid On Your Web Site According To Your Strategic Thinking Business Coach
Your Strategic Thinking Business Coach is not a web site designer. However, he is a guide and a facilitator for clients and their actions, which sometimes include designing and updating their web site. In order to have an effective web site, there are some deadly mistakes you want to avoid. Your Strategic Thinking Business Coach offers the following list of twelve (12) deadly mistakes that will make your web site less effective than it needs to be.
Deadly mistake #1: You believe that everyone will totally understand your web site message(s). And you fail to use descriptive words and examples to convey your point.
Deadly mistake #2: You use site content that your target audience does not care about and is not interested in viewing.
Deadly mistake #3: You load your web site with too many high tech features (a.k.a. too many bells and whistles) and this causes your web site visitors to miss your entire message.
Deadly mistake #4: You use too many words and phrases on your web site and it takes your visitor too long to read all the words. You fail to recognize and value the visitor’s time and attention span when they come to your web site and you lose their interest and them quickly.
Deadly mistake #5: You fail to write your major or strongest point or benefit more than once. You have not recognized the importance of repeating the point at least 3 times so visitors will not miss it.
Deadly mistake #6: You have all your text crowded together on your web site and it is very difficult for the visitor to read. You fail to break up the text with some headings and sub headings.
Deadly mistake #7: You use too many different fonts, text sizes and text colors which is distracting.
Deadly mistake #8: You use lingo or jargon or words your web site visitor will not understand and they will depart because they do not have time to figure out meanings of these words.
Deadly mistake #9: You fail to use words that will create emotion with the visitor to your web site.
Deadly mistake #10: You fail to highlight your most important words and phrases to draw attention to them. You do not use color, italics, bold text or underlining for selected key words and phrases.
Deadly mistake #11: You fail to clearly define what action you want visitors to take when they visit your web site and/or what information you want to capture when they visit.
Deadly mistake #12: you fail to make your web site “visitor friendly” so they may easily respond to your “call to action” and supply the requested contact information you seek from them.
Your Strategic Thinking Business Coach encourages you to use strategic thinking when you develop and update your website. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
12 Deadly Mistakes To Avoid On Your Web Site According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
Your web site is an extremely powerful tool for your business. Your Strategic Thinking Business Coach recommends that you use some strategic thinking when designing and updating your web site. Based upon personal observations, tips from associates, tips from various references, and tips from some advisors, there are some deadly mistakes one must avoid in designing and updating their web site. These mistakes can have a devastating impact on your mage with visitors to your web site.
Your Strategic Thinking Business Coach is not a web site designer. However, he is a guide and a facilitator for clients and their actions, which sometimes include designing and updating their web site. In order to have an effective web site, there are some deadly mistakes you want to avoid. Your Strategic Thinking Business Coach offers the following list of twelve (12) deadly mistakes that will make your web site less effective than it needs to be.
Deadly mistake #1: You believe that everyone will totally understand your web site message(s). And you fail to use descriptive words and examples to convey your point.
Deadly mistake #2: You use site content that your target audience does not care about and is not interested in viewing.
Deadly mistake #3: You load your web site with too many high tech features (a.k.a. too many bells and whistles) and this causes your web site visitors to miss your entire message.
Deadly mistake #4: You use too many words and phrases on your web site and it takes your visitor too long to read all the words. You fail to recognize and value the visitor’s time and attention span when they come to your web site and you lose their interest and them quickly.
Deadly mistake #5: You fail to write your major or strongest point or benefit more than once. You have not recognized the importance of repeating the point at least 3 times so visitors will not miss it.
Deadly mistake #6: You have all your text crowded together on your web site and it is very difficult for the visitor to read. You fail to break up the text with some headings and sub headings.
Deadly mistake #7: You use too many different fonts, text sizes and text colors which is distracting.
Deadly mistake #8: You use lingo or jargon or words your web site visitor will not understand and they will depart because they do not have time to figure out meanings of these words.
Deadly mistake #9: You fail to use words that will create emotion with the visitor to your web site.
Deadly mistake #10: You fail to highlight your most important words and phrases to draw attention to them. You do not use color, italics, bold text or underlining for selected key words and phrases.
Deadly mistake #11: You fail to clearly define what action you want visitors to take when they visit your web site and/or what information you want to capture when they visit.
Deadly mistake #12: you fail to make your web site “visitor friendly” so they may easily respond to your “call to action” and supply the requested contact information you seek from them.
Your Strategic Thinking Business Coach encourages you to use strategic thinking when you develop and update your website. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
12 Deadly Mistakes To Avoid On Your Web Site According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Glenn's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Purpose of Value Propositions How To Double Your Business Manage, Click, Learn. 2009 English Working From Home |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||