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Guest post by: Glenn Ebersole Become an Author

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The planning and implementation of strategic marketing requires some solid strategic thinking. One strategic thinking tool to use in preparing for any new marketing activity is a checklist or a list of questions to ask yourself before you begin any new marketing activity. Your Strategic Thinking Business Coach strongly emphasizes the importance of planning and to ask questions about your endeavors before you begin. Here are twelve (12) strategic questions that Your Strategic Thinking Business Coach suggests you ask yourself before initiating your marketing efforts.

Strategic Question #1: Have your clearly defined your target market audience? Have you developed a list of characteristics to define a profile of the prospects?

Strategic Question #2: Have you clearly defined what you want to accomplish with your marketing activity? Do you want to generate inquiries, create awareness, provide information, build your image, and/or announce a new service?

Strategic Question #3: Have you clearly defined what you want your target audience to do at the end of your marketing message? Do you want them to call you and at what number, write to you and to what address, go to your website, send an email and/or RSVP to an invitation?

Strategic Question #4: Have you clearly defined the benefits you are offering? Have you answered the target market’s question of “What’s In It For Me?”

Strategic Question #5: Have you provided documented proof of your benefits through testimonials and success stories?

Strategic Question #6: Have you presented compelling reasons why the target audience should respond now, rather than later? Have you told them what will happen if they do not respond immediately?

Strategic Question #7: Have you described your Unique Selling Proposition (USP)?

Strategic Question #8: Have you researched the alternative media to communicate your message? Have you confirmed the strategic media mix to send your message?

Strategic Question #9: Have you developed and defined your marketing budget?

Strategic Question #10: Have you offered any incentives in your marketing efforts? Have you offered a premium, bonus free sample, or some form of introductory savings?

Strategic Question #11: Have you identified the frustration and the obstacles in your marketplace and how you can remove them?

Strategic Question #12: Have you offered any guarantee?

Your Strategic Thinking Business Coach encourages you to commit to becoming more strategic in your marketing and to employ strategic thinking in those marketing efforts to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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