12 Strategic Questions To Ask Before Starting New Marketing Activity, From Your Strategic Thinking Business Coach
12 Strategic Questions To Ask Before Starting New Marketing Activity, From Your Strategic Thinking Business Coach
Strategic Question #1: Have your clearly defined your target market audience? Have you developed a list of characteristics to define a profile of the prospects?
Strategic Question #2: Have you clearly defined what you want to accomplish with your marketing activity? Do you want to generate inquiries, create awareness, provide information, build your image, and/or announce a new service?
Strategic Question #3: Have you clearly defined what you want your target audience to do at the end of your marketing message? Do you want them to call you and at what number, write to you and to what address, go to your website, send an email and/or RSVP to an invitation?
Strategic Question #4: Have you clearly defined the benefits you are offering? Have you answered the target market’s question of “What’s In It For Me?”
Strategic Question #5: Have you provided documented proof of your benefits through testimonials and success stories?
Strategic Question #6: Have you presented compelling reasons why the target audience should respond now, rather than later? Have you told them what will happen if they do not respond immediately?
Strategic Question #7: Have you described your Unique Selling Proposition (USP)?
Strategic Question #8: Have you researched the alternative media to communicate your message? Have you confirmed the strategic media mix to send your message?
Strategic Question #9: Have you developed and defined your marketing budget?
Strategic Question #10: Have you offered any incentives in your marketing efforts? Have you offered a premium, bonus free sample, or some form of introductory savings?
Strategic Question #11: Have you identified the frustration and the obstacles in your marketplace and how you can remove them?
Strategic Question #12: Have you offered any guarantee?
Your Strategic Thinking Business Coach encourages you to commit to becoming more strategic in your marketing and to employ strategic thinking in those marketing efforts to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
12 Strategic Questions To Ask Before Starting New Marketing Activity From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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The planning and implementation of strategic marketing requires some solid strategic thinking. One strategic thinking tool to use in preparing for any new marketing activity is a checklist or a list of questions to ask yourself before you begin any new marketing activity. Your Strategic Thinking Business Coach strongly emphasizes the importance of planning and to ask questions about your endeavors before you begin. Here are twelve (12) strategic questions that Your Strategic Thinking Business Coach suggests you ask yourself before initiating your marketing efforts.
Strategic Question #1: Have your clearly defined your target market audience? Have you developed a list of characteristics to define a profile of the prospects?
Strategic Question #2: Have you clearly defined what you want to accomplish with your marketing activity? Do you want to generate inquiries, create awareness, provide information, build your image, and/or announce a new service?
Strategic Question #3: Have you clearly defined what you want your target audience to do at the end of your marketing message? Do you want them to call you and at what number, write to you and to what address, go to your website, send an email and/or RSVP to an invitation?
Strategic Question #4: Have you clearly defined the benefits you are offering? Have you answered the target market’s question of “What’s In It For Me?”
Strategic Question #5: Have you provided documented proof of your benefits through testimonials and success stories?
Strategic Question #6: Have you presented compelling reasons why the target audience should respond now, rather than later? Have you told them what will happen if they do not respond immediately?
Strategic Question #7: Have you described your Unique Selling Proposition (USP)?
Strategic Question #8: Have you researched the alternative media to communicate your message? Have you confirmed the strategic media mix to send your message?
Strategic Question #9: Have you developed and defined your marketing budget?
Strategic Question #10: Have you offered any incentives in your marketing efforts? Have you offered a premium, bonus free sample, or some form of introductory savings?
Strategic Question #11: Have you identified the frustration and the obstacles in your marketplace and how you can remove them?
Strategic Question #12: Have you offered any guarantee?
Your Strategic Thinking Business Coach encourages you to commit to becoming more strategic in your marketing and to employ strategic thinking in those marketing efforts to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
12 Strategic Questions To Ask Before Starting New Marketing Activity From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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