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A Prescription From The PR Doctor For a Healthy and Effective Media Kit

Written by: Glenn Ebersole

Article Overview: Media kits are an essential part of any public relations program and it is essential that certain items are included in your media kit. The PR Doctor has developed a prescription for a healthy and effective media kit. The top ten (10) prescribed items for a healthy and effective media kit include:

A Prescription From The PR Doctor For a Healthy and Effective Media Kit

Media kits are an essential part of any public relations program and it is essential that certain items are included in your media kit. The PR Doctor has developed a prescription for a healthy and effective media kit. The top ten (10) prescribed items for a healthy and effective media kit include:

Prescribed Item #1: Letter of introduction
This is sometimes referred to as the pitch letter and it is used to grab the reader’s attention. It will tell them upfront why they should care about what you are telling them. It is important to let them know you are available for follow-up interviews and questions.

Prescribed Item #2: A company backgrounder
This includes your company’s history, a company profile, and possibly the mission and core values of the company.

Prescribed Item #3: Company fact sheets
This should include product or service fact sheets, sell sheets or company brochures that are specific to your product or service.

Prescribed Item #4: Industry backgrounder
This should be a brief overview of significant statistics that are specific to your industry, and the demographics of your target markets.

Prescribed Item #5: A list of frequently asked questions
This can be very helpful to the editor and reporter in determining what questions to ask in an interview or what to include in an article.

Prescribed Item #6: Bios and photos of the company owners, executives.
This is very important to provide personal background information on the leaders of the company.

Prescribed Item # 7: Audio and video files of radio or TV interviews, speeches and any other media-covered event.
These are effective and can have a great impact when they are put on company Web pages.

Prescribed Item #8: Copies of the recent news articles
The inclusion of copies of recent news articles is very appropriate in a media kit. What other media have done will be of interest to current media targets. This could include article reprints and printouts of online press that your company has received.

Prescribed Item #9: Recent awards and recognition
You will help enhance the image of your business by listing awards and recognition that your company has received,

Prescribed Item #10: Business cards
Your business card will help facilitate the media contacting you for the current media opportunity and will also provide a convenient source for future reference for the media.

Your Strategic Thinking Business Coach encourages you to develop a plan to ensure you get paid on time for the services you provide and the products you deliver. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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Article Tags: article reprints, background information, company backgrounder, company brochures, company fact sheets, company web, core values, demographics, letter of introduction, personal background, pitch letter, questions to ask in an interview, recent news articles, service fact sheets, speeches, target markets, tv interviews, upfront, video files, what questions to ask in an interview



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Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: How does an entrepreneur stay energized? - Hi there, This subject is not only for entrepreneurs. Everybody can benefit from this, that is the reason why 'Healthy Living and Eating' is a multi billion Dollar business. Often I smile, because so much is written about it. So many different business are blooming and doing well. Whilst there is so much knowledge and opportunity to be healthy and well, the need is still growing. There is so much that could be said. The cheapest form of energy is gained by a good sleep.
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: How to finance your independent movie - Hi, The video doesn't come up with its own URL... But it's the very bottom video on the page. Here's the description of it: Financing, Production and Social Impact of Feature Films Host- Carol Atwood - Founder, Spartacus Media Enterprises Panelists: Bill Johnson - Co-Founder and Partner, Inferno Distribution Steven Haft - Producer, Media Consultant Michael Goorjian - Actor, Producer, Writer
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!


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