A Prescription From The PR Doctor For a Healthy and Effective Media Kit
Media kits are an essential part of any public relations program and it is essential that certain items are included in your media kit. The PR Doctor has developed a prescription for a healthy and effective media kit. The top ten (10) prescribed items for a healthy and effective media kit include:
Prescribed Item #1: Letter of introduction
This is sometimes referred to as the pitch letter and it is used to grab the reader’s attention. It will tell them upfront why they should care about what you are telling them. It is important to let them know you are available for follow-up interviews and questions.
Prescribed Item #2: A company backgrounder
This includes your company’s history, a company profile, and possibly the mission and core values of the company.
Prescribed Item #3: Company fact sheets
This should include product or service fact sheets, sell sheets or company brochures that are specific to your product or service.
Prescribed Item #4: Industry backgrounder
This should be a brief overview of significant statistics that are specific to your industry, and the demographics of your target markets.
Prescribed Item #5: A list of frequently asked questions
This can be very helpful to the editor and reporter in determining what questions to ask in an interview or what to include in an article.
Prescribed Item #6: Bios and photos of the company owners, executives.
This is very important to provide personal background information on the leaders of the company.
Prescribed Item # 7: Audio and video files of radio or TV interviews, speeches and any other media-covered event.
These are effective and can have a great impact when they are put on company Web pages.
Prescribed Item #8: Copies of the recent news articles
The inclusion of copies of recent news articles is very appropriate in a media kit. What other media have done will be of interest to current media targets. This could include article reprints and printouts of online press that your company has received.
Prescribed Item #9: Recent awards and recognition
You will help enhance the image of your business by listing awards and recognition that your company has received,
Prescribed Item #10: Business cards
Your business card will help facilitate the media contacting you for the current media opportunity and will also provide a convenient source for future reference for the media.
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