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A Prescription From The PR Doctor To Become Positive Headline News
Written by: Glenn EbersoleArticle Overview: Publicity is an essential ingredient in any integrated marketing communications plan. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. The impact of media coverage and positive media headlines can mean an enhancement of your company and your individual image in the communities and the markets where you do business. The PR Doctor has developed a prescription for you to use to become positive headline news. The prescription includes the following ten (10) prescribed strategic actions.
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A Prescription From The PR Doctor To Become Positive Headline News
Publicity is an essential ingredient in any marketing communications']);"> integrated marketing communications plan. Positive public relations are very important to all businesses and require a dedicated strategic thinking effort to achieve the desired results. The impact of media coverage and positive media headlines can mean an enhancement of your company and your individual image in the communities and the markets where you do business.
The PR Doctor has developed a prescription for you to use to become positive headline news. The prescription includes the following ten (10) prescribed strategic actions.
Prescribed Strategic Action #1: Always have something newsworthy to say. If you want to be a positive headliner and be part of a good interview, then you need to emphasize the strengths of your company and what differentiates you from others in the business sector. You also need to have some quotable aspect of your business to get reporters attention.
Prescribed Strategic Action #2: Develop good solid opinions and share them with confidence. The media loves to quote people who are willing to share opinions on controversial issues, make predictions about their industry, take risks and exhibit confidence. And these quotes can turn into positive headlines.
Prescribed Strategic Action #3: Speak with authority. Share your knowledge. Positive headliners will develop a reputation as an authority on their industry, business sector or a particular subject. They will do this by speaking at various business forums, including professional societies, seminars, workshops, chambers of commerce and other business forums.
Prescribed Strategic Action #4: Develop a positive personality. Think of the positive headliners who grab the most media attention. One of the most important things they have in common is charisma. And their charisma helps them educate reporters without delivering what sounds like a “canned” sales pitch.
Prescribed Strategic Action #5: Develop a position of authority or expertise with the media. Positive headliners become leaders in their field by sharing their knowledge with the media. Reporters want to gain access to experts to quote, and therefore positive headliners achieve credible exposure in the media.
Prescribed Strategic Action #6: Interpret news events. Positive headliners think on a “big picture” but they speak on a narrow “snapshot” focus. They issue news releases, write letters to editors or otherwise contact trade and business media to offer insight into business and economic developments. For example, how will the recent increase in minimum wage impact your business?
Prescribed Strategic Action #7: Always display the highest level of good business etiquette. Positive headliners who are often quoted in the media are those who treat reporters with courtesy. They are on time for interviews, return phone calls and e-mails quickly and thank reporters for their time.
Prescribed Strategic Action #8: Build positive relationships and credibility with the media. Media-savvy positive headliners establish rapport with the best and most highly regarded business editors and reporters just as they do with their key customers. They develop a relationship by meeting and talking with them frequently to determine what they need – and then they respond with interesting and valuable information or with access to requested people to meet those needs.
Prescribed Strategic Action #9: Always think before you speak. Although it is essential to build relationships with reporters, positive headliners know they must carefully consider every word they say. It is important to remember that any damaging quote is worse than no quote at all.
Prescribed Strategic Action #10: Be available. You must understand that media relations are all about the media deadlines. A reporter cannot postpone deadlines, which means positive headliners who want media attention must work around critical deadlines and editorial schedules and be willing to respond after hours or even on vacation.
The PR Doctor encourages you to develop a plan to gain positive headline news for you and your business. If you would like to learn more about how The PR Doctor can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
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