How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help.
This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.
Strategic PR Tip #1: Develop a clearly defined written yearly plan for your public relations initiative Strategic PR Tip #2: Develop clearly defined and measurable goals for your plan.
Strategic PR Tip #3: Develop a public relations plan that is comprehensive and includes newspapers, weeklies, magazines, radio, television, cable television, word of mouth, events, presentations, etc.
Strategic PR Tip #4: Develop media lists that will include local, regional and national media. Make sure the contact information is kept up to date.
Strategic PR Tip #5: Develop a planned series of ongoing media releases and media advisories each month throughout the year.
Strategic PR Tip #6: Develop professional relationships with your target media so that they will both be more receptive to placing your stories.
Strategic PR Tip #7: Work to establish yourself as a resource of information and/or story ideas for your target media.
Strategic PR Tip #8: Make sure that your news releases contain something that is truly “newsworthy” and make your case of why it is newsworthy to the media.
Strategic PR Tip #9: Develop an effective media kit for news media with consistent and accurate background information.
Strategic PR Tip #10: Establish a speaker’s bureau to help “spread the word”
To your target audience.
“The PR Doctor” encourages you to commit to developing a strategic public relations program. If you would like to learn more about how “The PR Doctor” can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor - To learn more about this author, visit Glenn Ebersole's Website.
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