A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.
Strategic PR Tip #1: Develop a clearly defined written yearly plan for your public relations initiative
Strategic PR Tip #2: Develop clearly defined and measurable goals for your plan.
Strategic PR Tip #3: Develop a public relations plan that is comprehensive and includes newspapers, weeklies, magazines, radio, television, cable television, word of mouth, events, presentations, etc.
Strategic PR Tip #4: Develop media lists that will include local, regional and national media. Make sure the contact information is kept up to date.
Strategic PR Tip #5: Develop a planned series of ongoing media releases and media advisories each month throughout the year.
Strategic PR Tip #6: Develop professional relationships with your target media so that they will both be more receptive to placing your stories.
Strategic PR Tip #7: Work to establish yourself as a resource of information and/or story ideas for your target media.
Strategic PR Tip #8: Make sure that your news releases contain something that is truly “newsworthy” and make your case of why it is newsworthy to the media.
Strategic PR Tip #9: Develop an effective media kit for news media with consistent and accurate background information.
Strategic PR Tip #10: Establish a speaker’s bureau to help “spread the word”
To your target audience.
“The PR Doctor” encourages you to commit to developing a strategic public relations program. If you would like to learn more about how “The PR Doctor” can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
A Series of Strategic PR Tips and Prescriptions Part 1 From The PR Doctor - To learn more about this author, visit Glenn Ebersole's Website.
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How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help.
This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.
Strategic PR Tip #1: Develop a clearly defined written yearly plan for your public relations initiative
Strategic PR Tip #2: Develop clearly defined and measurable goals for your plan.
Strategic PR Tip #3: Develop a public relations plan that is comprehensive and includes newspapers, weeklies, magazines, radio, television, cable television, word of mouth, events, presentations, etc.
Strategic PR Tip #4: Develop media lists that will include local, regional and national media. Make sure the contact information is kept up to date.
Strategic PR Tip #5: Develop a planned series of ongoing media releases and media advisories each month throughout the year.
Strategic PR Tip #6: Develop professional relationships with your target media so that they will both be more receptive to placing your stories.
Strategic PR Tip #7: Work to establish yourself as a resource of information and/or story ideas for your target media.
Strategic PR Tip #8: Make sure that your news releases contain something that is truly “newsworthy” and make your case of why it is newsworthy to the media.
Strategic PR Tip #9: Develop an effective media kit for news media with consistent and accurate background information.
Strategic PR Tip #10: Establish a speaker’s bureau to help “spread the word”
To your target audience.
“The PR Doctor” encourages you to commit to developing a strategic public relations program. If you would like to learn more about how “The PR Doctor” can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
A Series of Strategic PR Tips and Prescriptions Part 1 From The PR Doctor - To learn more about this author, visit Glenn Ebersole's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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