How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help.
This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.
Strategic PR Tip #11: Identify other communication vehicles such as newsletters and websites of strategic partners to extend your public relations network.
Strategic PR Tip #12: Establish strategic alliances with other organizations to
co-sponsor programs or events and use their mailing lists.
Strategic PR Tip #13: Contact your local weekly newspaper and offer to write a monthly column.
Strategic PR Tip #14: Write letters to the editor and/or write and submit an editorial in your target media.
Strategic PR Tip #15: Always include your contact information, including your website address in every news release and external communication.
Strategic PR Tip #16: Develop a list of key influencers and the “movers & shakers” in your area and send them your newsletter.
Strategic PR Tip #17: Develop an Internet/email address book of key media contacts to facilitate the ability to instantly spread your message to the media.
Strategic PR Tip #18: Develop an effective website and include a “news” section to post your news releases and list sources of media coverage you receive.
Strategic PR Tip #19: Research and pursue opportunities to be interviewed on
Talk radio programs.
Strategic PR Tip #20: Offer to be a speaker at your local community service clubs.
“The PR Doctor” encourages you to commit to developing a strategic public relations program. If you would like to learn more about how “The PR Doctor” can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor - To learn more about this author, visit Glenn Ebersole's Website.
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