How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help.
This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.
Strategic PR Tip #21: Understand that PR is a 24 hour business, 7 days a week and 365 days a year. Call up newsdesks outside normal hours and talk with journalists at times that do not conflict with their deadlines.
Strategic PR Tip #22: Always have good photos/images with your news releases since stories are visual.
Strategic PR Tip #23: Commit to scanning the news on a daily basis to learn more about your relevant media. Look for the top story topics each day.
Strategic PR Tip #24: Make your PR fun. Create your own news and your own ideas. Be creative with funny stories.
Strategic PR Tip #25: Appoint a company spokesperson that can stay calm in tough media interviews and during times of negative publicity.
Strategic PR Tip #26: Develop and practice a crisis communications plan for your organization.
Strategic PR Tip #27: Be visible, honest & available throughout periods of bad news or negative publicity.
Strategic PR Tip #28: Communicate in a timely manner without delays during crisis situations.
Strategic PR Tip #29: Seek outside advice to assist in dealing with negative publicity.
Strategic PR Tip #30: Always be honest with the media.
“The PR Doctor” encourages you to commit to developing a strategic public relations program. If you would like to learn more about how “The PR Doctor” can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com
A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
