“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
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Free PDF Download Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole |
“A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm.
How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach.
Strategic Acton #1: Select the right target market and build a target list of your most desired clients within the target market. The most desired clients should include existing clients and prospects you want to turn into clients.
Strategic Action #2: Develop a strategic integrated marketing communication plan to build your brand to a well-defined audience within your target market. You should incorporate the use of direct mail, email, telephone and other one-to-one contact methods. In addition, a strategically planned public relations campaign to promote awareness of you and your brand is essential.
Strategic Action #3: Enhance your firm’s reputation by demonstrating “value” that is offered by you and your firm, with a clear focus on specific targets and specific offers. Develop and implement a plan of integrated and sustained contacts with your targets. Make each contact meaningful and have some delivered “value” in the form of a referral, an article of interest, an invitation to a seminary, workshop or professional event, or something else that will be perceived as having “value” by the recipient.
If you would like to learn more about using a strategic approach to build the brand of your business and how a strategic thinking business coach can serve as your guide and facilitator in that process, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
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Free PDF Download Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole |
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About the Author: Glenn Ebersole RSS for Glenn's articles - Visit Glenn's website J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique. Click here to visit Glenn's website. Tips To Deal With Unhappy Clients From Your Strategic Thinking Business Coach Coaching Solutions For You How To Strategically Develop Successful CauseRelated Marketing Programs Tips From Your Strategic Thinking Business Coach Ten Strategic Tips on How To Achieve High Visibility In Your Target Market From Your Strategic Thinking Business Coach A Series of Strategic PR Tips and Prescriptions Part 3 From The PR Doctor |
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