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“A Strategic Look At Email Subject Lines From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

What are the first things you look at before you open any of your emails? And what two items will determine whether or not you will open the email? You will most likely view the “from” email address first and then look at the “subject “ line next before deciding to open you email.

The “subject” line is really the equivalent of a newspaper headline and it is a very important factor in a person’s decision of whether or not to “read on” or in the case of email, “to open.” There is a significant challenge to writing a great “subject” line or a great headline. The truth is that you have a few seconds and only a few words to make your “subject” line compelling and urgent enough to get the reader’s attention and then “open and read on.”

Your strategic thinking business coach offers the following strategic tips on writing effective “subject” lines for your emails.

Strategic Tip #1: Personalize your “subject” line by using your name so recipients can easily identify you as the sender.

Strategic Tip #2: Be very specific in your “subject” line to let the recipient know what they will find when they open your email.

Strategic Tip #3: Always be honest in your ”subject” line. Do not use cheap tricks in your “subject” line because you are creating an image of dishonesty that will have a negative impact on your business image.

Strategic Tip #4: Refer to a specific meting or telephone conversation by date in the “subject” line so the recipient will recognize the subject and sender.

Strategic Tip #5: Offer something the reader wants by creating a powerful marketing message in your “subject” line.

Strategic Tip #6: Use short “subject” lines with compelling key words to gain a higher rate of opening the emails you send.

Strategic Tip #7: Develop and test 2 or 3 “subject” lines and test them. You could break up your email list and use the different “subject” lines with each of the sub-lists you created to test which one is the most effective.
Strategic Tip #8: Research the words that trigger spam filters and avoid using those words in your “subject” line.

Strategic Tip #9: Develop about 3 or 4 draft “subject” lines and ask a colleague or friend which one they find most compelling.
Strategic Tip #10: Write your “subject” line after you write your email message. Then look back at your message to develop your “subject” line.

Your strategic thinking business coach encourages you to use strategic thinking in the development of your email “subject” lines and your email content. If you would like to learn more about how to develop more strategic emails and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com



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