Building A Better Brand in the New Year
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Building A Better Brand in the New Year!
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™
The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.
First, let’s define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.
I suggest we employ some strategic thinking here. I want you to ask yourself some critical questions about your branding efforts last year and this year. Okay – here are my questions
to you.
Did you consciously think about defining your brand at all?
Did you consciously use any branding techniques last year?
Did you set branding goals last year?
If you did not set branding goals, why not? If you did set them, what did you achieve?
Why did you achieve some goals, but not all goals?
What were the lessons learned from your efforts?
What will you do to change the outcomes of your efforts this year?
Once you have answered these questions, the next steps will be to:
Define your brand, if not already defined.
Revise the definition of your brand if necessary.
Set your branding goals for this year using your Strategic Plan’s vision, mission and core values as a guide.
Break down each goal into individual tasks to achieve the goal.
Assign due dates for each task.
Monitor the timely completion of each task.
Hold yourself and other leaders accountable for the completion of each task.
Act on the above and you will be building a better brand in the new year. And if you believe you could benefit by having a facilitator and guide to do what is necessary to build that better brand, please contact Glenn Ebersole @ jgeprman@aol.com today.
Building A Better Brand in the New Year - To learn more about this author, visit Glenn Ebersole's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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