Tweet

Building A Better Brand in the New Year

Written by: Glenn Ebersole

Article Overview: The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.

Building A Better Brand in the New Year

Building A Better Brand in the New Year!
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™

The new year is well underway and many of us have been using the start of the new year to review, refine and/or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year.

First, let’s define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business.

I suggest we employ some strategic thinking here. I want you to ask yourself some critical questions about your branding efforts last year and this year. Okay – here are my questions
to you.

Did you consciously think about defining your brand at all?
Did you consciously use any branding techniques last year?
Did you set branding goals last year?
If you did not set branding goals, why not? If you did set them, what did you achieve?
Why did you achieve some goals, but not all goals?
What were the lessons learned from your efforts?
What will you do to change the outcomes of your efforts this year?
Once you have answered these questions, the next steps will be to:

Define your brand, if not already defined.
Revise the definition of your brand if necessary.
Set your branding goals for this year using your Strategic Plan’s vision, mission and core values as a guide.
Break down each goal into individual tasks to achieve the goal.
Assign due dates for each task.
Monitor the timely completion of each task.
Hold yourself and other leaders accountable for the completion of each task.
Act on the above and you will be building a better brand in the new year. And if you believe you could benefit by having a facilitator and guide to do what is necessary to build that better brand, please contact Glenn Ebersole @ jgeprman@aol.com today.

Related Articles
  What’s Hot in B2B Marketing?
  Overestimating/Oversimplifying Branding Efforts
  Do Bean Counters Understand Brand Value?
  Build Your Reputation
  The Power of a Brand Name and how to make your own brand powerful

Article Tags:



Related Forum Posts
Type of business with building - If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start? Here are the considerations: 1. Money is a non-factor 2. Building is fairly large (10,000) square feet 3. Building is on the corner of a busy intersection (about to get much busier)
How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Re: Seven Marketing Strategies To Attract The Affluent Buyer - Hello, Building confidence with positive communication skill is very helpful and it helps in attracting consumers. Regards, sarah_9
Re: HAPPY NEW YEAR! - Happy New Year!
New Year - New Resolutions? - Anybody got any goals they'd like to share for the New Year?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The State of the Sustainable Furniture Industry

How to choose your executive coach -1

Designing Employee-Enhancing Training Programs

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.