Business Growth Through Strategic Email Marketing, According To Your Strategic Thinking Business Coach
Business Growth Through Strategic Email Marketing, According To Your Strategic Thinking Business Coach
Strategic thinking and planning for marketing requires that goals be set. A major goal of any marketing initiative is retention of existing clients and customers and acquiring new clients and customers. So, what might be some defined goals for each email marketing campaign you develop? Your Strategic Thinking Business Coach offers the following goal thoughts.
+ Drive your existing clients/customers and your prospects to your website.
+ Maintain a planned number of contacts with your existing clients/customers and prospects through a strategic client/customer relationship management system.
+ Keep clients/customers and prospects informed about you and your company through an E-newsletter.
+ Introduce a news product or service to existing and prospective clients/customers.
+ Feature a product or service for a limited time.
+ Invite and entice clients/customers to attend a seminar, workshop
or special event you are sponsoring.
+ Invite clients/customers to a trade show where you will be exhibiting
Strategic thinking reminds us that you must be absolutely clear why you are sending the email and that you must monitor the results you have set achieve. Using strategic thinking to understand the intended audience for the email is critical when developing the right message to the right audience. It is always critical to have your email entice the reader first to open it and then motivate them to click through to your targeted landing page.
The landing page is the critical target since this is ultimately where it all happens. If your reader has clicked through to the targeted landing page, then he or she expects to see what your email offer promised. It is very important that you understand in the clearest terms that if your landing page fails to fulfill your reader’s expectations they will click away in seconds with feelings of frustration and annoyance. And that means that you will have wasted your strategic marketing effort and worse yet, it could mean the loss of an existing client/customer or prospect for good. Make sure you make their visit to your website an enjoyable experience.
The timing of your email marketing is also paramount to your success. You must be sensitive to when and how often you are going to send each email. You need to know that new and existing clients/customers will have different comfort levels about how often you send them emails. The best way to understand what they are comfortable with regarding your emails is to simply ask them: “How often would you like to receive information by email?” Then let them choose from a variety of options. This will demonstrate to them that you do value their preferences and their time.
A clearly defined and focused strategic email marketing campaign that targets the right segment of your existing client/customer base or prospective new clients/customers can be a very effective way to generate business. And Your Strategic Thinking Business Coach encourages you to fully realize the benefits of business coaching to strategically and effectively market your business for growth. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Business Growth Through Strategic Email Marketing According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Today’s businesses, regardless of their size, must realize how critical it is for them to engage in strategic marketing activities in order to grow and survive in our business world. Using strategic thinking in deciding which channel can offer you the best return on your marketing investment is also essential for success. A strategic marketing approach requires investment of time and money. A strategic marketing approach will include several different tactics that will provide a marketing system that continuously works toward customer acquisition and retention. One of the most strategic and cost effective marketing initiatives is Email marketing.
Strategic thinking and planning for marketing requires that goals be set. A major goal of any marketing initiative is retention of existing clients and customers and acquiring new clients and customers. So, what might be some defined goals for each email marketing campaign you develop? Your Strategic Thinking Business Coach offers the following goal thoughts.
+ Drive your existing clients/customers and your prospects to your website.
+ Maintain a planned number of contacts with your existing clients/customers and prospects through a strategic client/customer relationship management system.
+ Keep clients/customers and prospects informed about you and your company through an E-newsletter.
+ Introduce a news product or service to existing and prospective clients/customers.
+ Feature a product or service for a limited time.
+ Invite and entice clients/customers to attend a seminar, workshop
or special event you are sponsoring.
+ Invite clients/customers to a trade show where you will be exhibiting
Strategic thinking reminds us that you must be absolutely clear why you are sending the email and that you must monitor the results you have set achieve. Using strategic thinking to understand the intended audience for the email is critical when developing the right message to the right audience. It is always critical to have your email entice the reader first to open it and then motivate them to click through to your targeted landing page.
The landing page is the critical target since this is ultimately where it all happens. If your reader has clicked through to the targeted landing page, then he or she expects to see what your email offer promised. It is very important that you understand in the clearest terms that if your landing page fails to fulfill your reader’s expectations they will click away in seconds with feelings of frustration and annoyance. And that means that you will have wasted your strategic marketing effort and worse yet, it could mean the loss of an existing client/customer or prospect for good. Make sure you make their visit to your website an enjoyable experience.
The timing of your email marketing is also paramount to your success. You must be sensitive to when and how often you are going to send each email. You need to know that new and existing clients/customers will have different comfort levels about how often you send them emails. The best way to understand what they are comfortable with regarding your emails is to simply ask them: “How often would you like to receive information by email?” Then let them choose from a variety of options. This will demonstrate to them that you do value their preferences and their time.
A clearly defined and focused strategic email marketing campaign that targets the right segment of your existing client/customer base or prospective new clients/customers can be a very effective way to generate business. And Your Strategic Thinking Business Coach encourages you to fully realize the benefits of business coaching to strategically and effectively market your business for growth. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Business Growth Through Strategic Email Marketing According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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