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“Crisis Management Planning – What’s Happening Where We Work?”

Written by: Glenn Ebersole

Article Overview: Crises continue to be in our newspaper headlines and the lead stories on radio and television broadcasts. And crises continue to affect businesses in many forms and continue to occur without notice. But what’s happening where we work in response to this continuing trend of crises? Are businesses preparing for crises by developing crisis management plans? Do you know if your company has a crisis management plan or a business disaster recovery plan? Do they have a crisis communication plan? The American Management Association did a survey in August & September 2005 and what that survey revealed is summarized below.

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“Crisis Management Planning – What’s Happening Where We Work?”

“Crisis Management Planning – What’s Happening Where We Work?”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Crises continue to be in our newspaper headlines and the lead stories on radio and television broadcasts. And crises continue to affect businesses in many forms and continue to occur without notice. But what’s happening where we work in response to this continuing trend of crises? Are businesses preparing for crises by developing crisis management plans? Do you know if your company has a crisis management plan or a business disaster recovery plan? Do they have a crisis communication plan?

The American Management Association did a survey in August & September 2005 and what that survey revealed is summarized below:

AMA surveyed 105 Executive Members and customers during the months of August and September 2005 to determine if crisis management plans were, indeed, in place. According to the results, more than half (60%) of all U.S. companies surveyed have crisis management plans, a downward trend since 2003 (64%). Among those companies that do have crisis management plans, they have also addressed concerns different from those of previous years. The greatest concern in 2005 was for natural disasters (77%), followed by more traditional risks such as technology system failures (73%), and industrial accidents (65%), as well as risks from crime (31%), terrorism (46%) and major fraud (18%).

When planning for a crisis communication plan, companies are focused more closely on their senior management team (79%), and employees (84%), than on
family members (38%).

More than half of all respondents say that their organization has designated a crisis management team (56%) and half have conducted crisis drills or simulations (50%). And 38% have trained key personnel in crisis management skills.

Nearly half of the companies surveyed offered employees formal training on
security procedures (52%), and most of those that do (90%), receive training once
a year or less.

The survey also reveals that companies are also concerned with employee
screening and selection (27%—a high level of concern) and business resumption
planning (34%). They are less concerned about travel (13%) and parking lot safety
(10%).

After reviewing the results of the AMA survey, the most striking things to me that should cause at least attention, if not alarm, are the following:
+ Only 60% of businesses have a crisis management plan and that is less than in the 2003 AMA survey.
+ Only 56% of the businesses with a plan have designated a crisis management team
+ Only 50% of the businesses with plans have conducted crisis drills or simulations
+ Only 38% of the businesses with plans have personnel trained in crisis management skills
+ 90% of the businesses with plans have formal training only once each year


My professional experience is that more than 90% of the businesses I have contacted or have had some business relationship with since 1982 did not have a crisis management plan when I met them. And the companies that have followed-up on developing a crisis management plan did so after some crisis occurred or after serious discussions about the value of a crisis management plan and the risks of not having a crisis management plan. What about your company – do you know if it has a crisis management plan? If it does have a plan are you familiar with any part of it?

The AMA survey results are cause for alarm, in my opinion, and many more businesses need to be aware of what is happening with crisis management at work today. Ownership and senior management must recognize the problem and the risk factors and then develop and implement a strong crisis management plan for the organization. Without a strong crisis management and crisis communications plan, businesses can become frozen with indecision during a crisis. The company can become paralyzed without a strategic organized framework to respond to the crisis. And the company can literally be devastated and actually fold due to a lack of crisis management planning.

Do you know where your crisis management and crisis communication plans are? If you answered NO, then you and the plans will be missing in action when the next crisis occurs. If you are interested in learning more about the importance of crisis management planning and crisis communications planning to address the major impact a crisis can have on the short and long term performance of your company, please contact Glenn Ebersole through his website at www.crisismgmt4business.com or email Glenn at jgecoach@aol.com

Related Articles
  Do You Know Where Your Disaster Recovery Plan Is
  Managing Crises Before They Happen
  Crisis Communications Planning or What To Do Before During Or After It Hits The Fan
  In a time of crisis, PR is your greatest asset
  The Fundamentals of Crisis Communications

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About the Author: Glenn Ebersole
RSS for Glenn's articles - Visit Glenn's website

J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.

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