"Do You Want To Become A Rainmaker?"
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™
During my 35 year career, I have had the privilege of being referred to as a "Rainmaker" in several news articles and stories during interviews with some of my clients. I take that as a very kind compliment. Some may ask, what is a "Rainmaker?" The American Indian tradition would say that the Rainmaker used magical powers to bring rain to nourish crops to feed the people of the tribe. Today, the most common and simplistic definition I can offer would be this: A "Rainmaker" is a person who brings the most revenue into a company or organization and the revenue or money is the rain. Today's "Rainmaker" makes things happen, generates the most new customers, new business and takes the art of the doing business to new levels.
This past Christmas (2004), I was given a very special and interesting book by Jeffrey J. Fox. The title: "How to Become A Rainmaker." This is a great book and I have reread this book once a month since I got it. Jeffrey Fox has hit a home run with this book, in my opinion, because he has put his advice into a handbook form that is easy to read and understand and very valuable to anyone who wants to become a "Rainmaker."
And just to wet" your appetite further, here is "The Rainmaker's Credo" from Jeffrey Fox's book - How To Become A Rainmaker"
Cherish customers at all times.
Treat customers as you would your best friend.
Listen to customers and decipher their needs.
Make (or give) customers what they need.
Price your product to its dollarized value.
Show customers the dollarized value of what they will get.
Teach customers to want what they need.
Make your product the way the customers want it.
Get your product to your customers when they want it.
Give your customers a little extra, more than they expect.
Remind your customers of the dollarized value they received.
Thank each customer sincerely and often.
Help customers pay you, so they won't be embarrassed and go elsewhere.
Ask to do it again.
For information on how to get Jeffrey Fox's book, go to: www.hyperionbooks.com or write to: Hyperion, 77 West 66th Street, New York, NY 10023-6298
And for guidance on how to become a rainmaker in your business, contact Glenn Ebersole at jgeprman@aol.com
Do You Want To Become A Rainmaker - To learn more about this author, visit Glenn Ebersole's Website.
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