A key element of a strategic marketing plan is the generation of qualified leads. No matter what type of business you have, there is the need to generate quality leads. The challenge for many businesses owners (and especially small business owners) is that they are unaware of how to generate those quality leads for their businesses that will result in clients and customers. Your Strategic Thinking Business Coach believes that generating quality leads involves the use or a combination of art and science and that it requires strategic thinking.
There are many different ways or tactics that can be used to generate quality leads for your business. Your Strategic Thinking Business Coach strongly recommends using the Internet and offline channels to strategically and effectively generate quality leads. With today’s technology and with the appropriate strategic thinking, there are more options for business owners than ever before.
Your Strategic Thinking Business Coach offers the following list of twenty (20) effective lead generation tactics that businesses can use to generate quality leads in an effective manner.
Lead Generation Tactic #1: Strategic use of public relations.
Lead Generation Tactic #2: Publish free newsletters.
Lead Generation Tactic #3: Conduct workshops, seminars, teleseminars and webinars.
Lead Generation Tactic #4: Request and reward referrals from clients, colleagues, friends and others in your circle of influence.
Lead Generation Tactic #5: Strategic advertising in highly selective print and electronic media where the reader, listener and viewer profiles match up with the profile of your ideal client or customer.
Lead Generation Tactic #6: Cross marketing or fusion marketing with other businesses that have products and/or services that complement those of your business.
Lead Generation Tactic #7: Very selective and highly targeted direct mail of post cards or letters.
Lead Generation Tactic #8: Speaking engagements that afford you the opportunity to educate the audience about what your business does and the benefits it provides to clients and customers and to establish your credibility as a business owner and as a business.
Lead Generation Tactic #9: Writing free articles with educational information about your products and services and having them published online and offline.
Lead Generation Tactic #10: Write and publish brochures and flyers with “How To” tips and other educational information about the type of business you are in and the products and services your type of business provides.
Lead Generation Tactic #11: Send an email to a highly selective and targeted list of prospects, using “permission-based marketing.”
Lead Generation Tactic #12: Special event or trade show marketing.
Lead Generation Tactic #13: Offer special promotion on your products and/or services.
Lead Generation Tactic #14: Conduct a contest.
Lead Generation Tactic #15: Join a networking/leads group.
Lead Generation Tactic #16: Get booked on radio talk shows.
Lead Generation Tactic #17: Hire a strategic thinking business coach.
Lead Generation Tactic #18: Write a book.
Lead Generation Tactic #19: Hold an Open House.
Lead Generation Tactic #20: Network! Network! Network!
Your Strategic Thinking Business Coach encourages you to develop an effective strategic marketing plan that includes effective lead generation tactics. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Effective Lead Generation Tactics From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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