"Essential Ingredients For An Effective Ad"
"Essential Ingredients For An Effective Ad"
By: J. Glenn Ebersole, Jr., Founder and Chief Executive of J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP ™
We are literally bombarded with advertisements every day and in many forms. Each of these advertisements is competing for our very limited attention. One can say the competition is fierce. Therefore, your ads must be well thought out and have certain key attributes or what I choose to call “ingredients.” Here are the essential ingredients I believe are necessary for an effective ad.
1. Include only one objective for your ad and that objective. For example, an objective could be to have the reader of your ad contact you for some report or to go to your web site and download it.
2. Develop a compelling headline in your ad to get the reader’s attention.
3. Incorporate the word “Free” in your ad. Free is one of the most powerful marketing words.
4. Present the benefits of your product or service, not the features, in your ad.
5. List your unique competitive advantages in the ad.
6. Have a specific call to action in your ad.
7. Make an offer in the ad that is “risk free.”
8. Make it very simple to respond to your ad.
9. Include a deadline for responding to your ad.
My advice would be to use the above as a “checklist” to review your next ad before it runs. If you include these essential ingredients in your ads, I believe you will have a much higher probability of attracting attention to your ads.
Essential Ingredients For An Effective Ad - To learn more about this author, visit Glenn Ebersole's Website.
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“Essential Ingredients For An Effective Ad”
By: J. Glenn Ebersole, Jr., Founder and Chief Executive of J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP ™
We are literally bombarded with advertisements every day and in many forms. Each of these advertisements is competing for our very limited attention. One can say the competition is fierce. Therefore, your ads must be well thought out and have certain key attributes or what I choose to call “ingredients.” Here are the essential ingredients I believe are necessary for an effective ad.
1. Include only one objective for your ad and that objective. For example, an objective could be to have the reader of your ad contact you for some report or to go to your web site and download it.
2. Develop a compelling headline in your ad to get the reader’s attention.
3. Incorporate the word “Free” in your ad. Free is one of the most powerful marketing words.
4. Present the benefits of your product or service, not the features, in your ad.
5. List your unique competitive advantages in the ad.
6. Have a specific call to action in your ad.
7. Make an offer in the ad that is “risk free.”
8. Make it very simple to respond to your ad.
9. Include a deadline for responding to your ad.
My advice would be to use the above as a “checklist” to review your next ad before it runs. If you include these essential ingredients in your ads, I believe you will have a much higher probability of attracting attention to your ads.
Essential Ingredients For An Effective Ad - To learn more about this author, visit Glenn Ebersole's Website.
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