Tweet

"Essential Ingredients For An Effective Ad"

Written by: Glenn Ebersole

Article Overview: We are literally bombarded with advertisements every day and in many forms. Each of these advertisements is competing for our very limited attention. One can say the competition is fierce. Therefore, your ads must be well thought out and have certain key attributes or what I choose to call “ingredients.” Here are the essential ingredients I believe are necessary for an effective ad.

"Essential Ingredients For An Effective Ad"

“Essential Ingredients For An Effective Ad”
By: J. Glenn Ebersole, Jr., Founder and Chief Executive of J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP ™

We are literally bombarded with advertisements every day and in many forms. Each of these advertisements is competing for our very limited attention. One can say the competition is fierce. Therefore, your ads must be well thought out and have certain key attributes or what I choose to call “ingredients.” Here are the essential ingredients I believe are necessary for an effective ad.

1. Include only one objective for your ad and that objective. For example, an objective could be to have the reader of your ad contact you for some report or to go to your web site and download it.

2. Develop a compelling headline in your ad to get the reader’s attention.

3. Incorporate the word “Free” in your ad. Free is one of the most powerful marketing words.

4. Present the benefits of your product or service, not the features, in your ad.

5. List your unique competitive advantages in the ad.

6. Have a specific call to action in your ad.

7. Make an offer in the ad that is “risk free.”

8. Make it very simple to respond to your ad.

9. Include a deadline for responding to your ad.

My advice would be to use the above as a “checklist” to review your next ad before it runs. If you include these essential ingredients in your ads, I believe you will have a much higher probability of attracting attention to your ads.

Related Articles
  “What Is a Good Recipe For An Ad to Produce Higher Yields? A Bakers Dozen Ingredients For an Effective Ad”
  Become an SEO Bartender
  Lesson #5: Finding the Key Ingredients is the Key to Success
  Why Great Sales Skills Ain't Enough
  Presentation Skill

Article Tags:



Related Forum Posts
Re: Money Does Not Guarantee Happiness - Thanks for singling this point out, Chris. One book that comes to mind that covers it in an overall approach is "The 7 Habits of Highly Effective People" by Stephen Covey. He addresses our inner life and the way it can change our effectiveness home and at work. There are corporations who have taken this model and effectively molded their business around it.
Re: Quote of the Day - ?"Everything happens for a reason and a p - Thanks for the quote and the link. I just watched the Tony Robbins video where he high-5s Al Gore. Good stuff! "Effective leaders have the ability to consistently move themselves and others to action because they understand the "invisible forces" that shape us." Also, "Biography is not destiny... decision is."
Team Building - Effective team building doesn't seem to be something that most business do well. That's sad since it can have such a positive effect on the business and the employees. I totally agree that taking people out for an event and then laying them off the next day wouldn't do anything to make me feel like part of a team. I've also worked with many people who see through the phony attempts at team building. Chris
Join Hand with Developer - If you know about traditional businesses then you will know that they require start up capital for premises/ equipment etc. Web businesses in reality are not that different other than their premises are predominately their website. Effective you have a number of options which in order of up front capital is: 1) Design yourself with the likes of Frontpage or trial of Dreamweaver 2) Off the shelf solution 3) Off the shelf script and/ or purchased template
Re: My Favourite 7 Boldest Entrepreneur Moves of All Time - Hi Evan, I have a new suggestion for "Boldest Entrepreneur Moves of All Time" and a suggestion for your Learning from the Masters series: 1. Boldest Entrepreneur Moves of All Time = Christopher Columbus: "... he saw the possibility of treasure and commerce where others saw only danger. He committed so wholeheartedly to that vision that not even dozens of rejections and ongoing penury could dissuade him from pursuing a journey to Asia via the West. He built on his technical strengths as a seaman to plan a viable journey and eventually marshal an expedition." - Christopher Hoenig, 6 Essential Secrets for Thinking on a New Level I bought Hoenig's book about 10 years ago but couldn't make head or tail of it then... reading it now and finding it inspirational... 2. Nomination for Learning from the Masters video: Dee Hock, founder of VISA. (Source = Hoenig.)


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Multilevel Marketing: 4 Tips To MLM Success

Clues to Increase Sales -- Listen to the Buyer

The Biggest Domain Name Myth

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.