How To Be An Assertive Marketer Advice From Your Strategic Thinking Business Coach
|
| Tweet |
|
Free PDF Download Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole |
Many business people, especially entrepreneurs, have a real aversion to marketing. They are very concerned that they will be viewed negatively as salespeople and most negatively viewed as a stereotypical used car salesman, who is less than honest and makes promises that are too good to be true! What often happens is that a very passive marketing approach is taken and it simply does not work. So, they are faced with a dilemma of being too loud or annoying or too subtle so they sound like all the competition.
It is very important to realize that assertive marketing does not mean you are annoying, loud or deceitful. Assertive marketing does mean you are demonstrating determination, enthusiasm and initiative. And there are several ways you can and must exhibit assertiveness in your marketing. Your Strategic Thinking Business Coach provides the following advice as to ten (10) ways you can be an assertive marketer.
1. Develop and document a written clearly defined strategic marketing plan for your business.
2. Develop a written list of clearly defined and measurable goals for your business for the next year.
3. Develop and document a written strategic marketing action plan which outlines a goal leader, list of tasks, accountability for each goal and a due date for each goal.
4. Develop a written positioning statement for your company.
5. Request and get written testimonials from your clients and feature those testimonials in your marketing to provide positive proof of the results gained from your products and/or services.
6. Focus your strategic marketing efforts on your client’s and prospects interests and needs.
7. Develop and implement a strategic client relationship management system to achieve Top Of Mind Awareness (TOMA).
8. Contact and reactivate past clients. Call them or send them a letter or email, but make sure to contact them
9. Network! Network! Network!
10. Develop your 100 most desired clients list and plan an business marketing campaign']);">aggressive business marketing campaign to retain existing clients and attain new clients.
If you follow-up on the above ten actions, then you will be an assertive marketer. Your Strategic Thinking Business Coach encourages you to fully realize the benefits of strategic marketing to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor to gain a strategic marketing advantage, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Related Articles
Home
> Business-Coach
> Glenn Ebersole
> How To Be An Assertive Marketer Advice From Your Strategic Thinking Business Coach
> Google +
|
Free PDF Download Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole |
|
About the Author: Glenn Ebersole RSS for Glenn's articles - Visit Glenn's website J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique. Click here to visit Glenn's website. Insights To Become More ClientFocused According To Your Strategic Thinking Business Coach A Strategic View of Changing Customer Complaints Into Customer Compliments From Your Strategic Thinking Business Coach Ten Strategic Tips on How To Achieve High Visibility In Your Target Market From Your Strategic Thinking Business Coach Effective Lead Generation Tactics From Your Strategic Thinking Business Coach Ten Top Tips For A Healthy Business To Start The New Year From Your Strategic Thinking Business Coach |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured
Expert
ExpertTrending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
MLM Residual Income Home Business Ideas That Work
Top 10 Business Plan Myths of Solo Entrepreneurs
Assuming You Know THE Answer Can Limit You
MLM Residual Income Home Business Ideas That Work
Top 10 Business Plan Myths of Solo Entrepreneurs
Assuming You Know THE Answer Can Limit You
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







