“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking a journalist to review his or her story before it is published so you can approve it.
5. DON’T ask or expect journalists to let you know when an article or story will run.
6. DON’T make it difficult for journalists to get information about you and/or your company.
7. DON’T have a policy to only speak to or seek out the media when there is good news.
8. DON’T expect to build relationships with the media over lunch.
9. DON’T annoy the media by calling and asking them if they received your release and are they going to run it?
10. DON’T ask journalists to send you a copy of their story or article after it is printed.
Your strategic thinking business coach encourages you to use strategic thinking to plan for your media relations also. If you would like to learn more about how to and how not to work with the media, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach” - To learn more about this author, visit Glenn Ebersole's Website.
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