“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking a journalist to review his or her story before it is published so you can approve it.
5. DON’T ask or expect journalists to let you know when an article or story will run.
6. DON’T make it difficult for journalists to get information about you and/or your company.
7. DON’T have a policy to only speak to or seek out the media when there is good news.
8. DON’T expect to build relationships with the media over lunch.
9. DON’T annoy the media by calling and asking them if they received your release and are they going to run it?
10. DON’T ask journalists to send you a copy of their story or article after it is printed.
Your strategic thinking business coach encourages you to use strategic thinking to plan for your media relations also. If you would like to learn more about how to and how not to work with the media, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
How To Be More Media Savvy and Less Media Ignorant Tips From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:
1. DON’T send your media release to every possible media you can think of.
2. DON’T try to use publicity as a substitute for advertising.
3. DON’T demand editorial space in return for placing advertisements.
4. DON’T even think of asking a journalist to review his or her story before it is published so you can approve it.
5. DON’T ask or expect journalists to let you know when an article or story will run.
6. DON’T make it difficult for journalists to get information about you and/or your company.
7. DON’T have a policy to only speak to or seek out the media when there is good news.
8. DON’T expect to build relationships with the media over lunch.
9. DON’T annoy the media by calling and asking them if they received your release and are they going to run it?
10. DON’T ask journalists to send you a copy of their story or article after it is printed.
Your strategic thinking business coach encourages you to use strategic thinking to plan for your media relations also. If you would like to learn more about how to and how not to work with the media, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
How To Be More Media Savvy and Less Media Ignorant Tips From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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