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“How To Strategically Plan For A Successful Media Conference, Tips From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

A majority of information sent to the media today is through media releases. Another very powerful delivery method is the media conference, where your company spokesperson makes important and newsworthy announcements. Please note the words “important” and “newsworthy.” Media conferences provide a great platform to reach multiple reporters at the same time and give wide prominence to your story.

It also is critical to remember that there are challenges and risks in planning and conducting media conferences and it is extremely important to strategically plan them. Here are some tips from your strategic thinking business coach to help ensure your media conference will be successful.

1. Confirm that there is a real need for a media conference. There must be a compelling need to use this format for major announcements that will have significant impact on your target audiences.
2. Carefully craft a few key messages that are reinforced by your announcement and presentation.
3. Strategically select your spokesperson based upon who is the most appropriate and who has the best presentation skills before the media.
4. Select the most strategic time for your media conference. Make sure the selected time best suits your targeted media.
5. Select the most strategic location for your media conference. For example, if you have corporate news, then corporate headquarters is appropriate. Consider the physical attributes of the facility, the potential weather impact and the ease of access for the media when choosing the location.
6. Develop a strategic media list for your media conference and make sure you provide adequate advance notice to them in your invitation.
7. Develop a “customized and tailored” media kit for your media conference. Include information that directly relates to the subject of your conference.
8. Ensure that the speakers/presenters at the media conference are succinct and sensitive to a strict timetable for the event.
9. Rehearse! Rehearse! Rehearse!
10. Follow-up with the media who could not attend your conference by sending them information and also with media who have requested specific follow-up.
11. Perform an evaluation of your media conference to identify the positives, negatives and lessons learned for improvement.

Your strategic thinking business coach encourages you to use strategic thinking to plan for your media events. If you would like to learn more about the strategic advantages you can gain by carefully planning your work with the media and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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