Tweet

How To Strategically Raise Your Warm List To Your Hot List, According To Your Strategic Thinking Business Coach

Written by: Glenn Ebersole

Article Overview: How strategic are you in your marketing efforts? Are you using strategic thinking in the development of a strategic marketing plan for your business? Are you still frustrated by having too few “hot list” prospects? Too many businesses are not being very strategic in their marketing & therefore are wasting energy, time, talent and resources. I hear more and more about “warm lists” for prospects. Why not "hot lists?" Without forgetting or dismissing “warm lists,” look at how to strategically raise the “warm lists” to “hot lists.” To raise the temperature of your prospect list, consider the use of strategic thinking & planning, your ideal client profile and your “warm list” of prospects in the following method from your strategic thinking business coach to create your "hot list" of prospects.

How To Strategically Raise Your Warm List To Your Hot List, According To Your Strategic Thinking Business Coach

“How To Strategically Raise Your Warm List To Your Hot List, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

How strategic are you in your marketing efforts? Are you using strategic thinking in the development of a strategic marketing plan for your business? Are you still frustrated by having too few “hot list” prospects? My experience indicates that there are too many businesses that are not being very strategic in their marketing and therefore are wasting energy, time, talent and resources.

Recently I have read and have been hearing about “warm lists” for prospects. From my perspective, I would rather talk about “hot lists” for prospects. So let’s not forget or dismiss the “warm lists,” but let’s look at how to strategically raise the “warm lists” to “hot lists.” And the method to do that involves strategic thinking and planning with the use of your definition of your ideal client profile and a series of questions that may have been used to generate your “warm list” of prospects. Here is what your strategic thinking business coach is defining this method.
Step 1: Develop your ideal client profile.
This is a very popular and passionate topic with my business coaching clients and I have developed a list of the types of characteristics (which is certainly not meant to be all-inclusive) you may consider in defining the profile of your ideal client. Here is a list from your strategic thinking business coach to assist you in your efforts.
1. personal traits (quiet, friendly, spiritual, etc.)
2. geographic location
3. gender
4. age
5. level of education
6. income level
7. type of business
8. size of business
9. business owner
10. business executive
11. business manager
12. type of industry or business sector served
13. personal core values
14. business core values
15 level of openness to new ideas and change
16. personal interests outside of work
17. business ethics
18. volunteer activities
19. religious affiliation or spiritual persuasion
20. general outlook on life & business

Step 2: Develop a list of questions to create your “warm list.”
In order to assist you in creating a “warm list” here are some questions you may ask to come up with prospect names.
+ Who do my existing clients know?
+ Who are my personal friends?
+ Who do I know from schools I have attended?
+ Who are my business contacts (customers, former employers, etc.)
+ Who do I know from civic organizations?
+ Who do I know from church?
+ Who are my contacts in professional societies or trade organizations?
+ Who do I write checks to (who do I do business with)?
+ Who are my current & past neighbors?
+ Who do I know from sports, hobbies or other outside interests?
+ Who do I know from my family & extended family?
+ What names could I list if I “brainstormed” names by going through the alphabet from A to Z?

Step 3: Develop your “warm list” by filling in prospects under each question.

Step 4: Review each prospect in the warm list by evaluating how close they come to your ideal client profile.

Step 5: Develop a “hot list” of those prospects selected from Step 4. In other words, list the prospects from the warm list that match your ideal client profile
to create the “hot list.”

Your strategic thinking business coach encourages you to use strategic thinking in your marketing efforts, especially in the creation of your “hot list” of prospects. If you would like to learn more about the power of this methodology and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Related Articles
  How To Strategically Develop Your Ideal Client Profile, According To Your Strategic Thinking Business Coach
  “Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
  10 Most Compelling Reasons To Hire A Coach, According To Your Strategic Thinking Business Coach
  An 8-Step Strategic Marketing Approach For New Business From Former Clients
  The Strategic Use of Powerful Words, According To Your Strategic Thinking Business Coach

Article Tags:



Related Forum Posts
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert
Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.
Dan Kennedy Marketing Methods - We haven't sent out the physical letter yet as the person owning the list wanted to make modifications to the letter that we knew would work well but the List owner had a point - it didn't reflect her personality so her clients would know it didn't come from her. Lesson learned for me. We're back to the drawing board with the list owner more involved in the development of the letter and emails. I should have known better being a Business Analyst in my day job that you never leave the end-user out. So Evan we haven't had the opportunity to test any of it yet but it's been a fun process for me to stand back and look at.
Re: How do you make the most of your day? - Here are a couple things I do to get lots done. First, I work from a weekly To Do List (although I should call it an Action List) rather than a daily list. Each item on the list must be one specific action required to move one step closer to accomplishing or finishing something. It's similar to what Robert Alan talks about. Each day I prioritize 3 actions that must be completed before the end of the day. I fully commit to those actions. Second, when I really need to focus on something to get the most done possible I work in timed 50 minute increments. That may sound a little loopy but it really works for me plus I feel refreshed working that way. So I literally have a little timer on my desktop that I set to count down from 50 minutes to zero. During that 50 minutes I work without interruption. When the timer goes off I stop whatever I'm doing and take a 10 minute break. You can get an incredible amount of work done working that way without feeling like you're working hard. I don't schedule 8 of those 50 minute time periods because there isn't a need to plus I'm sure you would wear out if you did. If you haven't tried this you might want to give it a try setting just two 50 minute time periods for a couple days and fiercely keeping them without interruptions to see what I mean. I'd love to hear about your experience and any other kind of quirky things that work.
Re: Social Bookmarking Site List - Good List - over time these resources will be weeded out though . . . look for the tools that are more used to organize, well, tools. Addthis has done a great job of that - its like everyone inventing the wheel at once sometimes however.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Convening a focus group for a niche product

Basic Operating Question (BOQ) for Empowerment

Soda Vending Machine = Energy Hog

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.