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How To Strategically Use The News To Identify Create New Business Opportunities
Written by: Glenn EbersoleArticle Overview: Fortunately I am a very avid reader and follower of “the news.” I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years. You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.
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How To Strategically Use The News To Identify Create New Business Opportunities
Fortunately I have been a very avid reader and follower of “the news” during my entire professional career. I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years.
You may say to me, “So What?” Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.
What is it that I look for when I am reading the newspaper, business journal or trade publication and when I visit a website? The basic answer is that I am looking for any event that might create opportunities. Some of these events may be happening within the company (new strategic alliance, expansion to other geographic region, rapid company growth, high employee turnover) or outside the company (new regulations, acts of God, mergers, acquisitions, plant closings).
Here are some examples of opportunities that could be created from events reported in the news.
+ A merger or acquisition may create sales training opportunities for new product lines; marketing opportunities for re-branding of products, PR support, new marketing campaigns; HR opportunities for team building, compensation issues, employee benefits; IT opportunities for planning, system integration, new technology acquisition; and leadership opportunities for strategic planning, team building at executive level.
+ Poor financial performance creates opportunities, especially if there are 2 consecutive quarters with poor results.
+ Layoffs at companies may require outside HR assistance.
+ Struggling companies may be opportunities for new leadership.
+ Rapidly growing companies may need help with additional staff.
+ Companies that are stagnant need assistance also to deliver results to grow.
+ Companies that bring in new executives often need outside help to accomplish their goals.
The key is to capitalize on the news. Watch for and identify the changes that will create business opportunities for you. And after you identify that “trigger event” you must commit to follow through by developing an offering that meets your prospect’s emerging business need. And always talk to your prospects about business results and outcomes. Be sure to share your understanding of their critical business issues and the results you can deliver as specifically as you can. Develop and implement a strategic action plan to capitalize on the identified business opportunity.
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to strategically increase your business opportunities. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
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Re: Email marketing strategy
- [quote="cathleen":1how8x8i]Here are the some steps you need to take to develop an effective e-mail strategy:
Identify qualitative goals.
Analyze the current situation.
Complete a competitive analysis.
Define the target audience.
Determine which types of e-mail meet your needs.
Develop a content strategy and a frequency and send schedule.
Design the e-mail template.
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Evaluate results and tweak the strategy accordingly[/quote:1how8x8i]
Nice tips, Cathleen.
Is this something you do professionally?
You can see my Bank statement.........
- Hi there,
Today we are bombarded with 'Business Opportunities' by the multitude.
I believe it is possible to earn a lot through the internet, but it is hard work. Nobody gets it very easy on a long term basis.
[b][b]How much notice do people take[/b], [/b]when the Bank Statements are shown as means of 'how credible' their business idea is?
Are they always totally true? They look authentic.
The whole industry is growing rapidly.
What is your experience? Is there any regulation in presenting the 'Bank Statement' or other statements from 'Click Bank' etc ?
Kindest Regards
Beat
"Unlock People's Potentials!"
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Work At Home EStore (13775)
- Maybe we need a folder where people who want to post this type of stuff can post it, rather than scattered throughout the forums...
Something like Opportunities for Entrepreneurs... or something?
Starting a New Business
- I think [b]magonaga [/b]identified one of the most important ingredients for starting a new business in its simplest terms...."[b]Sheer bloody tenacious determination[/b]".
The only thing that I would add to this is the need for a plan. There are many methodologies for planning, but I believe that the most effective is also the simplest.
[list=] Step back from the excitement and anxiety, close your eyes and visualize your goal
Identify all of the ingredients (e.g. office/store, legal paperwork, contracts, products) that you need to make your vision a reality
Identify all of the ingredients that you need to get the previous ingredients (equipment, training, partnerships, mentors, marketing materials)
Prioritize all of the ingredients
Sketch out a timeline for how all of these ingredients come together to achieve your goal
Execute the timeline...with a liberal dose of magonaga's advice
[/list]
When all is said and done in the realm of planning, take heed of Dwight D. Eisenhower's advice "Plans are nothing. Planning is everything". Even though your timeline may not go as planned, the fact that you devoted the time towards planning will help you understand the impacts of changes to your plan and react more effectively to unforeseen events.
May God bless you in your endeavors!
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