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“Insights To Become More Client-Focused, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

We hear many companies and individuals claim that they are client-focused. And we hear that clients will leave if we do not focus on their needs and if we are not providing better services and products than others. If we pause for a moment and think about this, could it be that the client-focused concept we often hear about is almost always about the benefits to the provider of the services and products? Do you really want to serve our clients with the best service for their benefit or for your benefit? Let’s look at his with the aid of some strategic thinking.

First, let’s define a client as the end user of the professional services and/or products we provide. And let’s define client-focus as the attitudes, behaviors, experience, tools and practices we use to understand what the end user wants and needs. Furthermore, let’s also define our client-focus approach as meaning the end user is at the center of the development, design, evaluation and delivery of the professional services and/or products.

Here are ten (10) insights from Your Strategic Thinking Business Coach to assist you in becoming more client-focused, based upon the definitions above.

Insight #1: collaborate with your clients on developing the strategy, which will include a definition of the client’s vision, mission and business goals.

Insight #2: develop tactical and strategic recommendations in concert with your client.

Insight #3: involve your clients with your team.

Insight #4: involve your clients in “brainstorming sessions” and “think tanks.”

Insight #5: report your outcomes to your clients.

Insight #6: ask questions of your client groups.

Insight # 7: create networking opportunities with your clients.

Insight #8: share discoveries with your client.

Insight #9: know industry trends of interest to your client.

Insight #10: understand learning styles of the members of your team and the client’s team.

If you want to learn more about this strategic thinking approach to becoming more client-focused and how it can assist you and your business, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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