|
|
Like this article? PLEASE +1 it! |
|
“Keys to Getting Past The Gate-Keeper In Business”
Written by: Glenn EbersoleArticle Overview: Savvy business people understand that one of the critical factors in developing a successful business and successful business relationship is getting past the “gate-keeper” that stands between you and the key decision maker you want to reach. They also know that they could have award winning marketing materials and very compelling messages, but they are all totally ineffective if they cannot reach the right decision maker. And all the efforts to develop those materials and messages will be wasted. Understanding the “gate-keeper” system that a business employs is very strategic information for you and your business. And you need to use some strategic thinking to make sure that you have developed an effective way to get past the “gate-keeper” of your key decision maker.
![]() |
Free Download - Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” By Glenn Ebersole |
“Keys to Getting Past The Gate-Keeper In Business”
“Keys to Getting Past The Gate-Keeper In Business”
By: J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Savvy business people understand that one of the critical factors in developing a successful business and successful business relationship is getting past the “gate-keeper” that stands between you and the key decision maker you want to reach. They also know that they could have award winning marketing materials and very compelling messages, but they are all totally ineffective if they cannot reach the right decision maker. And all the efforts to develop those materials and messages will be wasted.
Today we find that a majority of business owners and/or executives use some person or some system to protect their time through managing the access to them. The person or system will screen email, snail mail, phone calls, visitors and any other interruption and then they will decide which message or person is permitted to get past tem to the key decision maker.
Understanding the “gate-keeper” system that a business employs is very strategic information for you and your business. And you need to use some strategic thinking to make sure that you have developed an effective way to get past the “gate-keeper” of your key decision maker. You really need to know “who you are doing business with” when it comes to the “gate-keeper.” Therefore, it is very important to learn as much as possible about the “gate-keeper” to identify some “hook” or “connection” that will assist in developing a positive relationship.
It is very important to emphasize the importance of making sure you employ ethical, professional and proper means to get past the “gate-keeper.” Some ethical and professional methods could include direct mail, referrals, strategic alliances and telephone contacts used to develop a desired positive business relationship with the “gate-keeper.”
The process you develop should include specific and strategic steps tailored for the individual “gate-keeper” in order to have a higher probability of assuring your business message to the right decision maker that has the ability and the authority to make a favorable decision to do business with your company. If you are looking for additional information on how to get past the “gate-keeper,” please contact Glenn Ebersole through his web site at www.businesscoach4u.com or by email at jgecoach@aol.com
Article Tags:
|
About the Author: Glenn Ebersole RSS for Glenn's articles - Visit Glenn's website J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique. Click here to visit Glenn's website Seven Benefits Of Strategic Thinking And Planning For A New Year According To Your Strategic Thinking Business Coach Business Ethics Guidelines An Ethical Action Test From Your Strategic Thinking Business Coach Why Small Business Fail What Is a Good Recipe For An Ad to Produce Higher Yields A Bakers Dozen Ingredients For an Effective Ad Strategic Thinking A Wise Business Investment According To Your Strategic Thinking Business Coach |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Clues to Increase Sales -- Listen to the Buyer
BUILDING A HIGH PERFORMING TEAM
Unspoken Yet Important Rules for Book Proposals
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



