Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach
Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Businesses need to be strategic! There are too many businesses that have failed to recognize the value of being strategic in their thinking and planning and have limited themselves to less than optimum results. Today, I want to present some thoughts about strategic marketing plans. I continue to be amazed at how many businesses have no marketing plan at all, let alone a strategic marketing plan. The truth is that the only marketing plan some businesses have is one on “the seat of their pants.”
Over the many years of working with business owners, their management teams and employees, there have been many opportunities to experience and capture the “lessons learned” from heir endeavors. In this article I want to share some of the “lessons learned” from strategic marketing. Here are ten (10) lessons learned from your strategic thinking business coach.
1. BE STRATEGIC! Engage in strategic thinking and planning when developing your strategic marketing plan. Make sure your plan is based on the right actions and programs to met your specific goals and achieve your vision and mission.
2. Know your customer/client. Create a list of your most desired clients/customers that is based on a profile of what you consider your ideal client/customer.
3. Know your competition. Competitor research, if done strategically, may been provide insight as to how you can work with competitors by partnering and cross marketing by sending business to one another.
4. Develop a market position based upon identified opportunities. Clearly define the market position and focus on providing different benefits than your competition.
5. Develop a positioning statement for your business. This can be used as a tag line that will help build brand loyalty and communicate benefits and features that your target market can relate to. One example would be: Glenn Ebersole, “Your Strategic Thinking Business Coach” or another example would be: The Renaissance Group (TM), "A Strategic Thinking Consultancy"
6. Create and live by a strong code of ethics and company core values. Demonstrate in all that you do each day in your business that these core values and ethics are how you conduct your business.
7. Commit to a continuous improvement philosophy in your marketing efforts. And commit to finding the “lessons learned” in the mistakes and failures and then taking action in the future based upon the “lessons learned.”
8. Commit to a “continuous marketing” mentality. Your marketing efforts need to be continuous and not a “one shot deal” or a “sometime” activity. It is al “all the time” activity.
9. Create an evaluation process for your strategic marketing plan. Commit to monitoring your plan and to review your plan to measure the results.
10. Develop an effective customer contact management system with a goal of achieving Top Of Mind Awareness (TOMA) with your clients, prospects and stakeholders.
Your strategic thinking business coach encourages you to use strategic thinking and planning in the development of your strategic marketing plan. If you would like to learn more about the strategic marketing plans, how to develop one for your business and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Businesses need to be strategic! There are too many businesses that have failed to recognize the value of being strategic in their thinking and planning and have limited themselves to less than optimum results. Today, I want to present some thoughts about strategic marketing plans. I continue to be amazed at how many businesses have no marketing plan at all, let alone a strategic marketing plan. The truth is that the only marketing plan some businesses have is one on “the seat of their pants.”
Over the many years of working with business owners, their management teams and employees, there have been many opportunities to experience and capture the “lessons learned” from heir endeavors. In this article I want to share some of the “lessons learned” from strategic marketing. Here are ten (10) lessons learned from your strategic thinking business coach.
1. BE STRATEGIC! Engage in strategic thinking and planning when developing your strategic marketing plan. Make sure your plan is based on the right actions and programs to met your specific goals and achieve your vision and mission.
2. Know your customer/client. Create a list of your most desired clients/customers that is based on a profile of what you consider your ideal client/customer.
3. Know your competition. Competitor research, if done strategically, may been provide insight as to how you can work with competitors by partnering and cross marketing by sending business to one another.
4. Develop a market position based upon identified opportunities. Clearly define the market position and focus on providing different benefits than your competition.
5. Develop a positioning statement for your business. This can be used as a tag line that will help build brand loyalty and communicate benefits and features that your target market can relate to. One example would be: Glenn Ebersole, “Your Strategic Thinking Business Coach” or another example would be: The Renaissance Group (TM), "A Strategic Thinking Consultancy"
6. Create and live by a strong code of ethics and company core values. Demonstrate in all that you do each day in your business that these core values and ethics are how you conduct your business.
7. Commit to a continuous improvement philosophy in your marketing efforts. And commit to finding the “lessons learned” in the mistakes and failures and then taking action in the future based upon the “lessons learned.”
8. Commit to a “continuous marketing” mentality. Your marketing efforts need to be continuous and not a “one shot deal” or a “sometime” activity. It is al “all the time” activity.
9. Create an evaluation process for your strategic marketing plan. Commit to monitoring your plan and to review your plan to measure the results.
10. Develop an effective customer contact management system with a goal of achieving Top Of Mind Awareness (TOMA) with your clients, prospects and stakeholders.
Your strategic thinking business coach encourages you to use strategic thinking and planning in the development of your strategic marketing plan. If you would like to learn more about the strategic marketing plans, how to develop one for your business and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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