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More on Referrals

Written by: Glenn Ebersole

Article Overview: The importance of referrals was included in one of my previous newsletters. And I mentioned how I was referred to Bill Cates, a referral coach. Bill recently wrote an article entitled "The 7 Deadly Referral Sins - Are You Making Them?" I have read this many times and find it to be a great reminder of what not to do when it comes to referrals.

More on Referrals

More on Referrals
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™

The importance of referrals was included in one of my previous newsletters. And I mentioned how I was referred to Bill Cates, a referral coach. Bill recently wrote an article entitled "The 7 Deadly Referral Sins - Are You Making Them?" I have read this many times and find it to be a great reminder of what not to do when it comes to referrals. The 7 deadly referral sins according to Bill Cates are:
#1 Not Committing to Referrals
#2 Making the Referral Process about You
#3 Not Working on Your Referability
#4 Winging It
#5 Not Using Your Referral Source for Introductions
#6 Being too Generalized
#7 Letting Your Fear Get in the Way of Your Success

To read the full article go to: http://www.referralcoach.com/newsletter.asp

Interested in learning more about how a referral program can help your business grow,
please contact Glenn Ebersole at jgeprman@aol.com

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Related Forum Posts
Re: How do you get your clients? - I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.
Re: How do you get your clients? - [quote="brata":2qa58hl5]I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.[/quote:2qa58hl5] Ive been in business for a few years and my best way to get clients is door to door so far. However as my marketing budget grows I have stopped door to door business to business sales and shifted to mailers, billboards, radio, and just a tiny bit online.


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