Never Just Sit There or Stand There When It Comes To Your Marketing Efforts
Never Just Sit There or Stand There When It Comes To Your Marketing Efforts
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
One of Will Roger’s great quotes is one of my favorites. Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit there. And this quote really is a great fit to reinforce the message I want to send with this article.
The beginning of a new year in business is a great time to look at your marketing efforts and develop an honest assessment of what has worked well and what is not working. And if you have just completed a very successful year or let’s say a record-breaking year, Congratulations! But, I refer you back to Will Roger’s quote in the beginning of this article and remind you that in spite of your success in the past, you cannot just sit there or stand there and be complacent for the year ahead. And by the way – if you did not have a good year last year, the same advice applies. In essence, it means you better start planning and implementing more strategic marketing planning efforts.
What can you do to avoid just sitting or standing there with your marketing efforts? Your strategic thinking business coach offers a list of eight (8) suggested actions to avoid the trap of being complacent in your marketing efforts.
1. Review the failed marketing efforts and identify the opportunities that exist in new marketing efforts to replace the failed ones.
2. Create an environment that rewards openness in identifying problems within your marketing efforts.
3. Seek advice internally and externally from your team and from an outside professional, such as a business coach.
4. Set clear and higher measurable goals for your prospecting and conversions rates as a result of your marketing efforts.
5. Commit to a policy of continuous improvement in your marketing strategies and efforts.
6. Pay special attention to listening and hearing your prospects so you will understand what they want.
7. Commit to experiment with new marketing strategies and ideas to continually identify better marketing solutions.
8. Develop and implement a strategic marketing plan based upon the above actions.
Your strategic thinking business coach encourages you to take a close look at your marketing efforts and to take the recommended actions listed above. If you would like to learn more about strategic marketing efforts and avoiding complacency in your marketing efforts and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Never Just Sit There or Stand There When It Comes To Your Marketing Efforts - To learn more about this author, visit Glenn Ebersole's Website.
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“Never Just Sit There or Stand There When It Comes To Your Marketing Efforts”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
One of Will Roger’s great quotes is one of my favorites. Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit there. And this quote really is a great fit to reinforce the message I want to send with this article.
The beginning of a new year in business is a great time to look at your marketing efforts and develop an honest assessment of what has worked well and what is not working. And if you have just completed a very successful year or let’s say a record-breaking year, Congratulations! But, I refer you back to Will Roger’s quote in the beginning of this article and remind you that in spite of your success in the past, you cannot just sit there or stand there and be complacent for the year ahead. And by the way – if you did not have a good year last year, the same advice applies. In essence, it means you better start planning and implementing more strategic marketing planning efforts.
What can you do to avoid just sitting or standing there with your marketing efforts? Your strategic thinking business coach offers a list of eight (8) suggested actions to avoid the trap of being complacent in your marketing efforts.
1. Review the failed marketing efforts and identify the opportunities that exist in new marketing efforts to replace the failed ones.
2. Create an environment that rewards openness in identifying problems within your marketing efforts.
3. Seek advice internally and externally from your team and from an outside professional, such as a business coach.
4. Set clear and higher measurable goals for your prospecting and conversions rates as a result of your marketing efforts.
5. Commit to a policy of continuous improvement in your marketing strategies and efforts.
6. Pay special attention to listening and hearing your prospects so you will understand what they want.
7. Commit to experiment with new marketing strategies and ideas to continually identify better marketing solutions.
8. Develop and implement a strategic marketing plan based upon the above actions.
Your strategic thinking business coach encourages you to take a close look at your marketing efforts and to take the recommended actions listed above. If you would like to learn more about strategic marketing efforts and avoiding complacency in your marketing efforts and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Never Just Sit There or Stand There When It Comes To Your Marketing Efforts - To learn more about this author, visit Glenn Ebersole's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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