“Never Just Sit There or Stand There When It Comes To Your Marketing Efforts”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
One of Will Roger’s great quotes is one of my favorites. Will Rogers said, “Even if you are on the right track, you’ll get run over if you just sit there. And this quote really is a great fit to reinforce the message I want to send with this article.
The beginning of a new year in business is a great time to look at your marketing efforts and develop an honest assessment of what has worked well and what is not working. And if you have just completed a very successful year or let’s say a record-breaking year, Congratulations! But, I refer you back to Will Roger’s quote in the beginning of this article and remind you that in spite of your success in the past, you cannot just sit there or stand there and be complacent for the year ahead. And by the way – if you did not have a good year last year, the same advice applies. In essence, it means you better start planning and implementing more strategic marketing planning efforts.
What can you do to avoid just sitting or standing there with your marketing efforts? Your strategic thinking business coach offers a list of eight (8) suggested actions to avoid the trap of being complacent in your marketing efforts.
1. Review the failed marketing efforts and identify the opportunities that exist in new marketing efforts to replace the failed ones.
2. Create an environment that rewards openness in identifying problems within your marketing efforts.
3. Seek advice internally and externally from your team and from an outside professional, such as a business coach.
4. Set clear and higher measurable goals for your prospecting and conversions rates as a result of your marketing efforts.
5. Commit to a policy of continuous improvement in your marketing strategies and efforts.
6. Pay special attention to listening and hearing your prospects so you will understand what they want.
7. Commit to experiment with new marketing strategies and ideas to continually identify better marketing solutions.
8. Develop and implement a strategic marketing plan based upon the above actions.
Your strategic thinking business coach encourages you to take a close look at your marketing efforts and to take the recommended actions listed above. If you would like to learn more about strategic marketing efforts and avoiding complacency in your marketing efforts and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Never Just Sit There or Stand There When It Comes To Your Marketing Efforts - To learn more about this author, visit Glenn Ebersole's Website.
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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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