Power Marketing Advice to Grow Your Business
Power Marketing Advice to Grow Your Business
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™
A strategic thinking question that today’s business owners and senior managers need to ask themselves is “How effectively do I market myself and our service, product and/or company?” And frankly, no matter what your answer is, you can always improve. This is where power marketing strategies can be very effective in helping you and your company achieve better results.
It is important to understand that power marketing begins with leadership from within. It means knowing yourself, having a vision, having passion and taking risks. Power marketing is an extension of who you are as the source, the force and the power behind your marketing.
I want to send a clear message that marketing is “everything that you do or don’t do” that says something about you. And what that translates to is that “You cannot not market!” Therefore, it is imperative that each of us needs to improve our marketing skills.
In the past few months I found and read a great book on the subject of power marketing. It is entitled, “Secrets of Power Marketing, Promote Brand You,” by Peter Urs Bender and George Torok. I found the book to be easy to read and a great reference with many practical ideas. In their book, they present 5 strategies labeled:
1. Perceptions
2. Relationships
3. Media
4. Leverage
5. Database marketing
The strategies revolve around promoting an important brand – YOU! There are action item lists, and tips on networking, building relationships, effective use of the Internet, dealing with the media, leveraging limited resources, and more effective use of your database. I recommend that you read this book. It is available on amazon.com.
Do you need to become a more effective marketer? I would appreciate an opportunity to meet with you and discuss how to apply power marketing to your business and how to promote Brand You! Please contact Glenn Ebersole at jgeprman@aol.com now so we can get you to start taking advantage of power marketing for your business.
Power Marketing Advice to Grow Your Business - To learn more about this author, visit Glenn Ebersole's Website.
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Power Marketing Advice to Grow Your Business
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™
A strategic thinking question that today’s business owners and senior managers need to ask themselves is “How effectively do I market myself and our service, product and/or company?” And frankly, no matter what your answer is, you can always improve. This is where power marketing strategies can be very effective in helping you and your company achieve better results.
It is important to understand that power marketing begins with leadership from within. It means knowing yourself, having a vision, having passion and taking risks. Power marketing is an extension of who you are as the source, the force and the power behind your marketing.
I want to send a clear message that marketing is “everything that you do or don’t do” that says something about you. And what that translates to is that “You cannot not market!” Therefore, it is imperative that each of us needs to improve our marketing skills.
In the past few months I found and read a great book on the subject of power marketing. It is entitled, “Secrets of Power Marketing, Promote Brand You,” by Peter Urs Bender and George Torok. I found the book to be easy to read and a great reference with many practical ideas. In their book, they present 5 strategies labeled:
1. Perceptions
2. Relationships
3. Media
4. Leverage
5. Database marketing
The strategies revolve around promoting an important brand – YOU! There are action item lists, and tips on networking, building relationships, effective use of the Internet, dealing with the media, leveraging limited resources, and more effective use of your database. I recommend that you read this book. It is available on amazon.com.
Do you need to become a more effective marketer? I would appreciate an opportunity to meet with you and discuss how to apply power marketing to your business and how to promote Brand You! Please contact Glenn Ebersole at jgeprman@aol.com now so we can get you to start taking advantage of power marketing for your business.
Power Marketing Advice to Grow Your Business - To learn more about this author, visit Glenn Ebersole's Website.
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Hi Glenn Ebersole. Thank you for the supportive review of our book, "Secrets of Power Marketing: Promote Brand You". I'm so glad that you enjoyed the book and found it helpful to your business and other entreprenuers.
It's interesting to see that your thinking resonates so well with our words.
It is important to know that "Power Marketing" is our registered trade mark.
I'm happy that you are using the book as a guide to help your clients. If entrepreneurs want to get to the source of "Power Marketing: Promote Brand You" then they can contact the co-author of the book. That's me, George Torok, at www.Torok.com or 905-335-1997
Thanks again for your support of our book.
George Torok
Co-author of Secrets of Power Markeing: Promote Brand You
Commented on Power Marketing Advice to Grow Your Business. |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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