Power Marketing Advice to Grow Your Business By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™
A strategic thinking question that today’s business owners and senior managers need to ask themselves is “How effectively do I market myself and our service, product and/or company?” And frankly, no matter what your answer is, you can always improve. This is where power marketing strategies can be very effective in helping you and your company achieve better results.
It is important to understand that power marketing begins with leadership from within. It means knowing yourself, having a vision, having passion and taking risks. Power marketing is an extension of who you are as the source, the force and the power behind your marketing.
I want to send a clear message that marketing is “everything that you do or don’t do” that says something about you. And what that translates to is that “You cannot not market!” Therefore, it is imperative that each of us needs to improve our marketing skills.
In the past few months I found and read a great book on the subject of power marketing. It is entitled, “Secrets of Power Marketing, Promote Brand You,” by Peter Urs Bender and George Torok. I found the book to be easy to read and a great reference with many practical ideas. In their book, they present 5 strategies labeled:
1. Perceptions 2. Relationships 3. Media 4. Leverage 5. Database marketing The strategies revolve around promoting an important brand – YOU! There are action item lists, and tips on networking, building relationships, effective use of the Internet, dealing with the media, leveraging limited resources, and more effective use of your database. I recommend that you read this book. It is available on amazon.com.
Do you need to become a more effective marketer? I would appreciate an opportunity to meet with you and discuss how to apply power marketing to your business and how to promote Brand You! Please contact Glenn Ebersole at jgeprman@aol.com now so we can get you to start taking advantage of power marketing for your business.
Power Marketing Advice to Grow Your Business - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
