Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach
Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach
Okay, so let’s say you agree. You want to know just what does this new brand of strategic marketer and business developer look like. The answer lies within the person functioning with a consultative style and performing in three different and very powerful roles. These roles are as a strategic business advisor; a strategic facilitator and a strategic ally. Your Strategic Thinking Business Coach offers the following perspective on these roles.
Strategic Role #1: Strategic business advisor. In this role, he or she has the opportunity to share up-to-date information on business trends, new technology developments, business and industry news, best practices and a myriad of other information that ca be valuable to a prospect. The marketer and business developer can also achieve an in-depth understanding of issues, challenges and opportunities for the prospect and offer his or her insights. And a very valuable asset that the strategic marketer and business developer can provide is the ability to “listen, hear, and understand” what is being said by the prospect and within the prospect’s business or industry sector. The goal of the strategic business advisor is to become a trusted and valued advisor by demonstrating comprehensive knowledge, excellent communication skills and a “service” attitude.
Strategic Role #2: Strategic facilitator. This role enables the strategic marketer and business developer to be recognized as someone who makes things happen and can orchestrate and facilitate solutions for the prospect. The strategic marketer and business developer in this role will provide: expertise in team development and management; an ability to manage priorities & performance; an ability to coordinate people and activities and a very valuable network of contacts and centers of influence to help facilitate reaching goals.
Strategic Role #3: Strategic ally. This role involves a longer-term commitment than the other two roles since it is critical to earn the trust of the prospect, and then maintain that trust, before you can be considered a strategic ally. This role requires maintaining continuous contact with the prospect to achieve “Top Of Mind Awareness.” The role also requires the strategic marketer and business developer to: create a strong positive image of himself or herself and their company; govern himself or herself with the highest ethical standards; always “do what he or she says they will do;” and continuously looking for ways to enhance the quality of the business relationship he or she is trying to build and maintain.
Your Strategic Thinking Business Coach encourages you to be a strategic marketer and to always think strategically about developing strong business relationships. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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A strategic marketer or business developer knows how to get to know prospects, listens to what the prospects say, hears what the prospects say and ensures that he or she understands what the prospect is saying. In today’s competitive business world, there is a real need for true strategic marketers and business developers. Too many marketers and business developers are of an old breed and they are using tired old non-strategic approaches to prospects. These “traditionalists” also are not recognizing new characteristics of prospects. Therefore, in my opinion, a new brand of strategic marketer and business developer is needed to be successful in the marketplace today.
Okay, so let’s say you agree. You want to know just what does this new brand of strategic marketer and business developer look like. The answer lies within the person functioning with a consultative style and performing in three different and very powerful roles. These roles are as a strategic business advisor; a strategic facilitator and a strategic ally. Your Strategic Thinking Business Coach offers the following perspective on these roles.
Strategic Role #1: Strategic business advisor. In this role, he or she has the opportunity to share up-to-date information on business trends, new technology developments, business and industry news, best practices and a myriad of other information that ca be valuable to a prospect. The marketer and business developer can also achieve an in-depth understanding of issues, challenges and opportunities for the prospect and offer his or her insights. And a very valuable asset that the strategic marketer and business developer can provide is the ability to “listen, hear, and understand” what is being said by the prospect and within the prospect’s business or industry sector. The goal of the strategic business advisor is to become a trusted and valued advisor by demonstrating comprehensive knowledge, excellent communication skills and a “service” attitude.
Strategic Role #2: Strategic facilitator. This role enables the strategic marketer and business developer to be recognized as someone who makes things happen and can orchestrate and facilitate solutions for the prospect. The strategic marketer and business developer in this role will provide: expertise in team development and management; an ability to manage priorities & performance; an ability to coordinate people and activities and a very valuable network of contacts and centers of influence to help facilitate reaching goals.
Strategic Role #3: Strategic ally. This role involves a longer-term commitment than the other two roles since it is critical to earn the trust of the prospect, and then maintain that trust, before you can be considered a strategic ally. This role requires maintaining continuous contact with the prospect to achieve “Top Of Mind Awareness.” The role also requires the strategic marketer and business developer to: create a strong positive image of himself or herself and their company; govern himself or herself with the highest ethical standards; always “do what he or she says they will do;” and continuously looking for ways to enhance the quality of the business relationship he or she is trying to build and maintain.
Your Strategic Thinking Business Coach encourages you to be a strategic marketer and to always think strategically about developing strong business relationships. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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