A strategic marketer or business developer knows how to get to know prospects, listens to what the prospects say, hears what the prospects say and ensures that he or she understands what the prospect is saying. In today’s competitive business world, there is a real need for true strategic marketers and business developers. Too many marketers and business developers are of an old breed and they are using tired old non-strategic approaches to prospects. These “traditionalists” also are not recognizing new characteristics of prospects. Therefore, in my opinion, a new brand of strategic marketer and business developer is needed to be successful in the marketplace today.
Okay, so let’s say you agree. You want to know just what does this new brand of strategic marketer and business developer look like. The answer lies within the person functioning with a consultative style and performing in three different and very powerful roles. These roles are as a strategic business advisor; a strategic facilitator and a strategic ally. Your Strategic Thinking Business Coach offers the following perspective on these roles.
Strategic Role #1: Strategic business advisor. In this role, he or she has the opportunity to share up-to-date information on business trends, new technology developments, business and industry news, best practices and a myriad of other information that ca be valuable to a prospect. The marketer and business developer can also achieve an in-depth understanding of issues, challenges and opportunities for the prospect and offer his or her insights. And a very valuable asset that the strategic marketer and business developer can provide is the ability to “listen, hear, and understand” what is being said by the prospect and within the prospect’s business or industry sector. The goal of the strategic business advisor is to become a trusted and valued advisor by demonstrating comprehensive knowledge, excellent communication skills and a “service” attitude.
Strategic Role #2: Strategic facilitator. This role enables the strategic marketer and business developer to be recognized as someone who makes things happen and can orchestrate and facilitate solutions for the prospect. The strategic marketer and business developer in this role will provide: expertise in team development and management; an ability to manage priorities & performance; an ability to coordinate people and activities and a very valuable network of contacts and centers of influence to help facilitate reaching goals.
Strategic Role #3: Strategic ally. This role involves a longer-term commitment than the other two roles since it is critical to earn the trust of the prospect, and then maintain that trust, before you can be considered a strategic ally. This role requires maintaining continuous contact with the prospect to achieve “Top Of Mind Awareness.” The role also requires the strategic marketer and business developer to: create a strong positive image of himself or herself and their company; govern himself or herself with the highest ethical standards; always “do what he or she says they will do;” and continuously looking for ways to enhance the quality of the business relationship he or she is trying to build and maintain.
Your Strategic Thinking Business Coach encourages you to be a strategic marketer and to always think strategically about developing strong business relationships. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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