Reasons Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach
Reasons Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following several reasons why news releases end up in the trash.
1. The news release was sent to the wrong publication, or the wrong reporter at the right publication.
2. The only newsworthy part of he news release is at the very end of the release.
3. There is a complete void of anything newsworthy in the release.
4. The news release has numerous typos, misspellings and grammatical errors.
5. There is no contact information included in the news release.
6. The release is written as an advertisement and is full of hype and no facts.
7. The subject line in an emailed release is too long, too vague or looks absolutely like an ad.
8. The emailed release has an unsolicited attachment.
9. The release was handwritten, typed with all capital letters or sent in some hard-to-read or uncommon format.
10. Important information was deliberately omitted as a ploy to have a reporter call the writer of the release.
If you would like to learn how to avoid having your news release thrown in the trash, increase the probability the releases will be read and used and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Reasons Why News Releases Are Quickly Tossed Into The Trash According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following several reasons why news releases end up in the trash.
1. The news release was sent to the wrong publication, or the wrong reporter at the right publication.
2. The only newsworthy part of he news release is at the very end of the release.
3. There is a complete void of anything newsworthy in the release.
4. The news release has numerous typos, misspellings and grammatical errors.
5. There is no contact information included in the news release.
6. The release is written as an advertisement and is full of hype and no facts.
7. The subject line in an emailed release is too long, too vague or looks absolutely like an ad.
8. The emailed release has an unsolicited attachment.
9. The release was handwritten, typed with all capital letters or sent in some hard-to-read or uncommon format.
10. Important information was deliberately omitted as a ploy to have a reporter call the writer of the release.
If you would like to learn how to avoid having your news release thrown in the trash, increase the probability the releases will be read and used and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Reasons Why News Releases Are Quickly Tossed Into The Trash According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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