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Referral Program

Written by: Glenn Ebersole

Article Overview: A well planned, implemented and managed referral program can be an excellent way to gain additional business from existing clients and to add new clients.

Referral Program

Referral Program
By J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™

A well planned, implemented and managed referral program can be an excellent way to gain additional business from existing clients and to add new clients. There are many options to consider for rewarding someone who provides referrals to you.

One often used method is cash or a gift certificate.

Others may include:
tickets to a sporting event, concert or the theatre.

Another great option is to provide a choice of cash or a contribution to a selected charity with credit to the referrer by name.

Developing ongoing relationships with referrers can pay big dividends if you have an effective referral program. And one should always remember that referrals are really a "two-way street."

If you are interestedin learning more about the power of a referral program and how it can help gow your business, please contact Glenn Ebersole at jgecoach@aol.com today!

Related Articles
  Frequent Referral Programs
  More on Referrals
  Stop Begging for Referrals
  Getting Referrals
  Customer referral program

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Related Forum Posts
Re: How to develop sales contacts? - Everyone has the right idea here. Depending on your business, there are different techniques that you could use. For consultants and sales heavy businesses, there are three tactics that I have found especially useful in my business: 1. Attend Networking Events 2. Cold Calling 3. Referral Program 4. Affiliate Program (most successful) The affiliate program was successful for me, as I hooked up with a franchise consultant, and he gave multiple unit businesses that needed my credit card processing services. I highly suggest you hook up with a sales partner, and give him a cut of the monthly revenue.
Re: Win Prizes - The Triple Crown Contest! - Hi GT - if you log into your author account you'll see Referral Program as one of the options on the left side. If you click on that you'll get the link that will tie people to your account.
Think like an Association - Hey Sebastian, Maybe you could try thinking like an Association... I would study the structure or formats used by other Associations. What are they doing to add value for their members? The BBB plays a monitoring role for consumers by gathering data about business' that are behaving badly. And they're pretty successful at it too. Maybe you can offer a 'Platinum Program' that franchisors buy into. Accredited members only. Criteria could be strict: 1. Age (stability): 10+ years 2. Satisfied franchisees: 85% + satisfaction 3. Size (stability again): 250 units 4. Strong profits 5. Great management -Maybe a 'Gold Program' for those Franchisors that aren't quite at that level, but can strive to reach it... -Top 100, 500, 1000 Listing for qualified members... maybe a slap at Entrepreneur.com and their biased top 10 lists... -Maybe act as a monitor like BBB? -Maybe team up with FranSurvey OR do something similar for each member (not sure about Fransurvey's rep, but I like the concept) There's so much discontent within the franchising arena that I think if you were part of the solution, then you could create a win/win with your Association. The only downside is that this power can get abused if there aren't good checks and balances within the association.
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: FREE Toronto Referral Workshop - Hi there, Indeed, I have never heard of a Referral Seminar. What a good idea. I guess being offered for free, there must have been a great deal of people attending. It is another way of saying: Do you want to increase your customers. Come along and we help and teach you. It has been said, that even in downturn of business confidence and consumer's caution, business will not come to a grinding halt. Please Andy, can you let us h ave these 14 ways of getting referrals. Thanks.


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