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“Seven Simple Strategies To Increase Your Visibility In The Media From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it?

If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.

1. Make yourself and your company more visible to the media by speaking, writing articles and volunteering.
2. Get your name and the name of your company on the Internet. This will increase the probability of being contacted by the media.
3. Write letters to the editor on topics you know something about and can provide some insights and useful information.
4. Commit to establishing yourself and your company as a media resource, an expert on certain topics, so they will consider contacting you when doing stories on those topics.
5. Write and submit news releases and/or media alerts to the print and broadcast media.
6. Write tips articles in an interview format with you featured as the expert on a topic you know well and submit is as a news release.
7. Create and send a media kit with a biography, photograph, background information on your company, samples of other interview and a news release.

Always remember that it is not the media’s job to promote you and your company. However, if you can help journalists by providing valuable content of interest to their audiences, you will get attention. On the other hand, if your approach the media with the idea that they will simply present your advertising message, you will not get the kind of attention you are seeking, Instead, you will continue to see those other professionals and their companies in the news!

Your strategic thinking business coach encourages you to use strategic thinking in the development of your strategic media relations. If you would like to learn more about attracting media attention, gaining positive visibility in the media and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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