“Seven Stimulating Strategies For Success in Marketing Your Business”
By J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Recently I was researching different marketing strategies to stimulate business growth. After reading and reviewing several sources, I selected seven strategies to share with you in this article. The seven strategies are:
1. Referrals. Successful referral programs are a very effective way to grow your business. A well-defined referral system can provide a continuous flow of prospects for new business from respected sources, such as your business associates, friends, satisfied clients, et al. Note: you may want to visit www.evancarmichael.com to view articles I have written on this subject.
2. Customer Loyalty Program. Rewarding loyal clients and customers is a time proven strategy to grow business. The rewards need to be something of value to the recipients.
3. Customer Contact Program. This is one of my favorites and I believe one of the most effective marketing strategies for any business. Keeping a Top Of Mind Awareness (TOMA) via regular contact is extremely powerful and effective. A monthly newsletter is one example of a very cost effective way to do this.
4. Customer Relations Program. A strong customer relations program with a defined process to call customers or survey customers about their satisfaction with service and products will provide opportunities to resolve any issues and to find out new sales opportunities.
5. Customer Appreciation Program. Recognition and appreciation can be a very powerful and very inexpensive marketing strategy. A handwritten thank you note, a thoughtful (even though inexpensive) gift, or some other expression of appreciation for your customer and client’s business can be very effective.
6. Acceptance of major credit cards. The easier it is for customers to purchase your products and services, and the more payment options offered, the more business you will generate.
7. Irresistible offers. Successful irresistible offers include a clear definition of the offer, a good value, a discount and a premium, a reason for immediate action, a specific call to action and some mention of a guarantee or warranty.
If you would like to tap into more than 35 years of marketing experience to learn more about successful marketing strategies to grow your business, please contact Glenn Ebersole through his web site at www.marketingguru4u.com or by email at jgecoach@aol.com.
“Seven Stimulating Strategies For Success in Marketing Your Business” - To learn more about this author, visit Glenn Ebersole's Website.
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