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“Seven Stimulating Strategies For Success in Marketing Your Business”

“Seven Stimulating Strategies For Success in Marketing Your Business”

“Seven Stimulating Strategies For Success in Marketing Your Business”
By J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Recently I was researching different marketing strategies to stimulate business growth. After reading and reviewing several sources, I selected seven strategies to share with you in this article. The seven strategies are:

1. Referrals. Successful referral programs are a very effective way to grow your business. A well-defined referral system can provide a continuous flow of prospects for new business from respected sources, such as your business associates, friends, satisfied clients, et al. Note: you may want to visit www.evancarmichael.com/Business-Coach/223/summary.php to view articles I have written on this subject.
2. Customer Loyalty Program. Rewarding loyal clients and customers is a time proven strategy to grow business. The rewards need to be something of value to the recipients.
3. Customer Contact Program. This is one of my favorites and I believe one of the most effective marketing strategies for any business. Keeping a Top Of Mind Awareness (TOMA) via regular contact is extremely powerful and effective. A monthly newsletter is one example of a very cost effective way to do this.
4. Customer Relations Program. A strong customer relations program with a defined process to call customers or survey customers about their satisfaction with service and products will provide opportunities to resolve any issues and to find out new sales opportunities.
5. Customer Appreciation Program. Recognition and appreciation can be a very powerful and very inexpensive marketing strategy. A handwritten thank you note, a thoughtful (even though inexpensive) gift, or some other expression of appreciation for your customer and client’s business can be very effective.
6. Acceptance of major credit cards. The easier it is for customers to purchase your products and services, and the more payment options offered, the more business you will generate.
7. Irresistible offers. Successful irresistible offers include a clear definition of the offer, a good value, a discount and a premium, a reason for immediate action, a specific call to action and some mention of a guarantee or warranty.

If you would like to tap into more than 35 years of marketing experience to learn more about successful marketing strategies to grow your business, please contact Glenn Ebersole through his web site at www.marketingguru4u.com or by email at jgecoach@aol.com.

Seven Stimulating Strategies For Success in Marketing Your Business - To learn more about this author, visit Glenn Ebersole's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing.
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Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Dave Kurlan
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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Leanne Hoagland-Smith
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David Acheson
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Glenn Ebersole

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(Visit Glenn's Website) J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.