Tweet

Seven Strategic Tips On Marketing To Your Prospects From Your Strategic Thinking Business Coach

Written by: Glenn Ebersole

Article Overview: One way to grow your business is to attract new clients and therefore realize increased revenue. Many businesses struggle with this on a daily basis. They are trying to attract new clients but without success or with minimal success. They are experiencing significant competition for prospect’s attention and business and are frustrated by that. One of the keys to overcoming these frustrations is to differentiate your business and uniquely position your business against the competition. So you are now asking how can differentiate and how can we be unique? The answer in its most simplistic form is to give your prospects what they are looking for from you. Your goal is to become the unique solution for your prospects.

Seven Strategic Tips On Marketing To Your Prospects From Your Strategic Thinking Business Coach

One way to grow your business is to attract new clients and therefore realize increased revenue. Many businesses struggle with this on a daily basis. They are trying to attract new clients but without success or with minimal success. They are experiencing significant competition for prospect’s attention and business and are frustrated by that. One of the keys to overcoming these frustrations is to differentiate your business and uniquely position your business against the competition.

So you are now asking how can differentiate and how can we be unique? The answer in its most simplistic form is to give your prospects what they are looking for from you. In other words, always put your prospect’s interest first, rather than putting your business and its features first. Your goal is to become the unique solution for your prospects. Over my 25 years in my own business I have witnessed countless examples of businesses rushing to tell a prospect how great they are and all the wonderful things they can do and what they have accomplished BEFORE they have listened to, heard and understand what the prospect is really looking for from them.

This may sound too simple to you, but there are not many businesses that actually put the interests of the prospects first. There have been so many times that I have seen prospects totally “caught off guard” and overwhelmed by telling them I wanted to listen to them, hear what they were looking to accomplish and then understanding what I heard, BEFORE I started talking about myself and my consulting practice. Your Strategic Thinking Business Coach offers the following seven (7) strategic tips on marketing to your prospects that will help position you and your company to be attracting more clients.

Strategic Tip #1: Always focus on your prospect and their primary concern challenge, issue, need or opportunity. Apply this focus throughout all of your marketing efforts and media.

Strategic Tip #2: Always give something to your prospect that has value to them. This could be in the form of an article, a reference for something they are working on in their business, a referral to a resource they may need or anything where your prospect will perceive and receive value from what you have given or done.

Strategic Tip #3: Always provide verifiable evidence that you help your clients reach their goals, solve their problems, and seize opportunities and other accomplishments. You may provide case studies and testimonials about the results you helped your clients achieve.

Strategic Tip #4: Always work diligently and honestly to build a relationship that is founded in trust. Having a prospect trust you is a very significant competitive advantage.

Strategic Tip #5: Always provide some form of incentive for your prospect to make a decision to do business with you now, rather than delay their decision.

Strategic Tip #6: Always present the benefit and value of your products and/or services and focus on encouraging a buying decision based upon value rather than cost. This requires you to listen very carefully to your prospect so you can frame the value statement into the results the prospect wants to achieve.

Strategic Tip #7: Always continue to educate and provide information to a prospect that becomes a client so they will be able to realize how you create new opportunities for them and help them solve their problems.

Your Strategic Thinking Business Coach encourages you to develop a strategic marketing plan that includes a very strategic approach to your prospecting efforts. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Related Articles
  Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
  How To Know If You Are A Strategic Marketing Communicator, According To Your Strategic Thinking Business Coach
  “Strategic Marketing Tips From Your Strategic Thinking Business Coach”
  “Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
  12 Strategic Questions To Ask Before Starting New Marketing Activity, From Your Strategic Thinking Business Coach

Article Tags: business coach, businesses struggle, countless examples, daily basis, frustrations, marketing efforts, minimal success, own business, prospects, strategic thinking, unique solution, wonderful things



Related Forum Posts
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert
Re: Business Women Peer Mentoring Spotlight - Hi Tami, Have you reviewed other comparable sites and coaches? I think that you will find that they have positioned themselves a bit more 'out there', and they dont focus on cheap pricing as the key benefit. I think your copy needs to be much tighter with a focus on the key features and BENEFITS that group coaching provides. Look at The Strategic Coach model etc. Your bio needs to be stronger if you are going to be pitching business development and leadership development. Also, have you put together a strategy for list building and promotions? how many subscribers do you have currently. Local networking as well as grouping some of your existing clients into the first BETA group might help. People dont like 'NEW" services because it comes off that they will be the guinea pigs. Those are my initial thoughts for now. Hope it helps. I'll try and spend some more time reviewing over the weekend and get back to you! Jude
Business Innovation - Hi Simon If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea. Has anyone achieved this idea before using another industry besides health and fitness that you know of? You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require. Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Track Your Time for Increased Productivity

Igniting Your Unstoppable Business Destiny

Common Sense Stress Management

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.