“Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”

Guest post by: Glenn Ebersole
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“Six Strategic Steps To Improve Your Emails, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

The number of business emails we send and receive continues to grow at an amazing pace. And from my personal experience, more and more of my clients that prefer email communications as a preferred communications mode. Email can be a very effective and efficient means of communicating. However, how many of the emails we send and receive can we honestly say are effective and efficient? And what can we do to improve our email communication?

Looking at those questions, Your Strategic Thinking Business Coach developed a short list of six (6) strategic steps to take to improve your email communications.

Strategic Step #1: Write a title for your email as if it were a “headline” in a newspaper or a strategic marketing communication. The email title must grab the recipient’s attention and should describe the content and a benefit to make the email recipient curious enough to open your email.

Strategic Step #2: Use an email address that is recognizable to the recipient so your email will be opened and not automatically deleted or deleted quickly by the recipient.

Strategic Step #3: The opening sentence of your email must also grab the attention of the email recipient so they will read on.

Strategic Step #4: Be very clear in the first paragraph about what you are offering, providing, inquiring about, etc. and why there is value for the recipient to respond to you or to take some requested action.

Strategic Step #5: Include a call to action for the reader that specifically tells the reader what you want the reader to do next.

Strategic Step #6: Make it very simple and convenient for the recipient of your email to respond.

These six strategic steps will increase the probability of your emails being read and the reader responded, as you want them to respond. If you would like to learn more about effective communications, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole

About the Author: Glenn Ebersole

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J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.
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