---

Guest post by: Glenn Ebersole Become an Author

Tweet

---

---

“Six Strategic Things To Remember When Requesting Referrals, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Referrals are important to most if not all businesses today. In a professional services business, such as business coaching, referrals are a major source of new clients. One of the strategic advantages of referrals is that they tend to be good quality prospects. And another strategic advantage is that they also tend to be relatively easy to convert into clients.

Okay, so referrals are a major strategic method of gaining new clients. But, guess what? Only a small percentage of business people adopt referrals as a strategic approach to gaining new clients and those that do adopt the strategy will often neglect the needed commitment of time to generate referrals. It is imperative that you pay attention to the generation of referrals and the best way to do that is to ask for referrals at least two or three times a year from existing clients and professional and personal contacts.

There are a few strategic things to remember when requesting referrals from any of the above-mentioned sources. And your strategic thinking business coach offers the following to remember.
1. The existing client that you are going to approach must be very happy with the services you are providing to him or her. Review your client list and select those “A” list clients that are your most satisfied clients.

2. The former clients that you might ask must still be pleased about their experience with you and your company and very satisfied with your past work. It would be very prudent to review your list of former clients that you have not done work for within the last year or two and select the most satisfied from that list.

3. You must get reaffirmation of why your client is doing business with you and why they selected your company in the first place. Knowing this bit of strategic information will be very valuable in approaching the referrals given to you.

4. Ask for referrals in a positive and proactive manner. For example, you may ask, “Who do you know that is in business that would be interested in knowing about what we do and that could benefit, as you did, by using our services?”

5. Select a frequency of asking for referrals throughout the year and develop a system to do that. Experience indicates that asking for referrals 2 or 3 times per year would not be offensive and would be very productive for you.

6. Always show appreciation to and thank the people who provide referrals.

If you would like to learn more about using a strategic thinking approach to develop referrals for your business, and how a strategic thinking business coach can serve as your guide and facilitator to accomplish what you want to achieve, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Related Articles

  How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
  Ten Major Reasons Why You Are Not Getting Referrals According To Your Strategic Thinking Business Coach
  “Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
  Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
  Seven Strategic Tips On Dealing With Referrals From Your Strategic Thinking Business Coach
  “Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
  Strategic Tips From Your Strategic Thinking Business Coach To Improve Personal Communications
  “Ten Strategic Actions To Ensure That You Reach Your Goals, According To Your Strategic Thinking Business Coach”
  12 Strategic Questions To Ask Before Starting New Marketing Activity, From Your Strategic Thinking Business Coach
  Business Coaching As A Valuable Asset For You and Your Business
  “End of Year Thoughts From Your Strategic Thinking Business Coach”
  Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
  “Your Strategic Thinking Coach’s Ten Questions To Diagnose Fear Of Marketing”
  “How To Strategically Develop Your Referral Network. Tips From Your Strategic Thinking Business Coach
  Strategic Thinking What Does It Really Mean
  More Strategic PR Advice From Your PR Doctor
  “Strategic Marketing Tips From Your Strategic Thinking Business Coach”
  How To Improve Your Own Time Management Through Seven Strategic Questions, According To Your Strategic Thinking Business Coach
  “Eight Key Characteristics For A Strategic Planning Facilitator, According To Your Strategic Thinking Business Coach”
  10 Most Compelling Reasons To Hire A Coach, According To Your Strategic Thinking Business Coach

Related Forum Posts

Re: Essential Leadership skills
Different Hats
Re: Business Women Peer Mentoring Spotlight
Business Innovation
HRPreneur

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

10 Golden rules to survive the Global Crisis

How to Manage Overwhelm & Massive Life Change

Keyword Research For PPC

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.