Tweet

“Strategic Alliances and Their Powerful Benefits”

Written by: Glenn Ebersole

Article Overview: A strategic alliance is a partnership, a collaborative agreement and/or a relationship between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. Strategic alliances exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels. Strategic alliances usually are most effective when the entities involved have complementary strengths. Based upon more than 35 years of experience, here are what I consider to be twelve (12) of the most clear and powerful benefits of developing and working with strategic alliances.

“Strategic Alliances and Their Powerful Benefits”

“Strategic Alliances and Their Powerful Benefits”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

A strategic alliance is a partnership, a collaborative agreement and/or a relationship between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. Strategic alliances exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels. Strategic alliances usually are most effective when the entities involved have complementary strengths.

As a business coach and business owner, I have witnessed the clear and powerful benefits of carefully constructed strategic alliances and have employed and endorsed this concept for more than 35 years. Based upon those 35 plus years of experience, here are what I consider to be twelve (12) of the most clear and powerful benefits of developing and working with strategic alliances.

1. increased and enhanced credibility and image of your company
2. access to new skills, knowledge and experience
3. access to greater resources than those of your own company or organization
4. more competitive purchasing and supply deals
5. enhanced marketing and sales efforts
6. added value and extra benefits to clients and customers
7. leverage from another company or organization’s recognized and valued brand
8. collaboration on larger and more complex projects and programs
9. increased market penetration
10. increased cross-marketing possibilities
11. access to new markets and distribution channels
12. access to increased customer database


The clear and powerful benefits from strategic alliances are available and can be very valuable to you and your company. The power of a strategic alliance exceeds the sum of the power of the individual companies or organizations added together, but acting outside of a strategic alliance. If you are interested in learning more about the powerful benefits of strategic alliances, how to form effective strategic alliances and how they can specifically benefit your company or organization, please contact Glenn Ebersole through his website at www.businesscoach4u.com or email Glenn at jgecoach@aol.com.

Related Articles
  How to Build Successful Strategic Alliances
  “Your Strategic Thinking Coach’s List of Ten Key Components of Effective Strategic Alliances”
  Strategic Alliances
  How to Get a 100 Return on Your Marketing Investment Guaranteed
  Create Strategic Alliances

Article Tags:



Related Forum Posts
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert
Do you believe in "Mantra" or "Mission Statem - In the Strategic Management course I'm currently taking, my group and I were supposed to come up with an improved mission statement for the organization we're analyzing or explain why the existing one doesn't need to be revised. However, business expert and author, Guy Kawasaki says "Forget mission statements; they're long, boring, and irrelevant. No one can ever remember them-much less implement them. Instead, take your meaning and make a mantra out of it. This will set your entire team on the right course" ("The Art of the Start" 3). Which do you use for your own businesses: Mantra, Mission Statements or neither? Thanks
HRPreneur - Hi everyone, I am new to the forum and I recently started my own Human Capital (HR) consulting firm called HRPreneur Inc. HRP focuses on making human capital a strategic differentiator for SME's. Below is a summary about HRP; Who We Are: HRP is a Human Capital consulting firm with 30 years of experience that becomes an extension of your company by providing a full array of services to help you create a highly engaged workforce focused on achieving strategic results in order to build a long lasting great company! Mission: HRP provides small and medium sized businesses a Strategic HR Business Partner to increase employee engagement, resulting in cost savings, increased productivity and results at an affordable rate! Vision: To inspire and warrant SME's reach their full competency! Cost Effectiveness: We provide over 30 years of experience at a fraction of the cost at a strategic executive HR business level You will save between 50% to 60% in costs per year on salary, bonus, benefits, training, office space alone We will provide you additional cost efficiencies through our services Services: • Strategic Human Resources Planning • Organizational Redesign • Change Management • Organizational Culture Development • Employee Engagement Programs • Leadership Assessment and Development • Compensation Design • Talent Acquisition • Assimilation and On-Boarding • Performance Management • Talent Management & Succession Planning • Human Resources Due Diligence • Human Resources Audit • Full Service HR Outsourcing
Re: Book Review - The Freedom Formula - Hi Shri, Thanks for your input. I have read a bit of the book. Now I say something which many may know, true freedom comes from the true source of Freedom. We read this in Luke 4v17-18. ......has sent me to proclaim freedom for the....proclaim of the Lord's favor. Later it reads, the people were amazed. She mentions God, but what about his son Jesus, who died and rose again. Jesus. Powerful. More and more people asking questions, why are we here and what is the purpose for our life. All the answers are in the Bible, which stands for Basic Instructions Before Leaving Earth. A very successful guy in the US is Joel Osteen from Houston Texas, with over 40'000 people meeting every week. He has written a book: "Your Best Life Now" Well worth reading, too. Regards Beat


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Are You An Accidental Consultant?

Fear Factors in Small Business: Sales & Marketing

How To Be Happy at Work? Acknowledge Yourself

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.