Strategic Email Actions For Effective Marketing, According To Your Strategic Thinking Business Coach
Strategic Email Actions For Effective Marketing, According To Your Strategic Thinking Business Coach
Strategic Action #1: Be honest!
Never be deceptive or dishonest with your subject line and always provide your full signature line with contact information and opt-out instructions.
Strategic Action #2: Always personalize.
Strive to make your email look like an email that the recipient would receive from someone they work with or know. Use a personalized opening to your email and include your signature line.
Strategic Action #3: Provide multiple options to respond.
Strive to make a response to your email as easy and comfortable as possible. Give the recipient several options to respond, such as: reply to the email received, go to a website, or a telephone number where they can call you.
Strategic Action #4: Select a dedicated domain name for responses.
It is more effective to use a dedicated domain name for responses to marketing emails, instead of your main website domain name. This also facilitates any tracking you do with your marketing emails.
Strategic Action #5: Follow-up promptly and professionally.
Commit to being vigilant about promptly following-up with a response that is received from your marketing email. An immediate response is the most impressive and effective and you should be set up to do that.
Strategic Action #6: Be creative.
The subject line is your headline and you need to be creative here, without being deceptive or offensive. Think about what will catch the attention of the email recipient and ensure they will open your email.
Strategic Action #7: Tailor/customize your email.
Use different subject lines and content in your marketing emails and “test” which works the best. Make your marketing email relevant to the individual recipient.
Strategic Action #8: Strategically time your sending of marketing emails.
The timing of sending marketing emails is something that requires being very conscious of the time, date, day of week and frequency of being sent. For example, Tuesday through Thursday is the best delivery time frame for B2B emails. And the best time on those days is within working hours. If you are doing a large email marketing campaign, you may want to consider sending out the emails in batches instead of all at one time.
Strategic Action #9: Avoid the Spam caches.
Research the major spam caches parameters and use that knowledge to avoid having your marketing email end up in a spam folder.
Your Strategic Thinking Business Coach recommends that you use strategic thinking to plan the effective use of email in your marketing endeavors so that your rate of success will greatly increase.
Strategic Email Actions For Effective Marketing According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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The use of email marketing continues to grow and we are almost assured to receive multiple email marketing messages every day. Think about those email marketing messages you receive. Some of them are annoying, an insult to one’s intelligence, totally irrelevant to you and your business or organization, arrogant, or sometimes very offensive. Your Strategic Thinking Business Coach emphasizes that one needs to be very sensitive to the use of email marketing and needs to think strategically about the who, what, when, where and why relative to marketing emails that are sent. Here are nine (9) recommended strategic actions to take to help ensure successful use of email in your marketing.
Strategic Action #1: Be honest!
Never be deceptive or dishonest with your subject line and always provide your full signature line with contact information and opt-out instructions.
Strategic Action #2: Always personalize.
Strive to make your email look like an email that the recipient would receive from someone they work with or know. Use a personalized opening to your email and include your signature line.
Strategic Action #3: Provide multiple options to respond.
Strive to make a response to your email as easy and comfortable as possible. Give the recipient several options to respond, such as: reply to the email received, go to a website, or a telephone number where they can call you.
Strategic Action #4: Select a dedicated domain name for responses.
It is more effective to use a dedicated domain name for responses to marketing emails, instead of your main website domain name. This also facilitates any tracking you do with your marketing emails.
Strategic Action #5: Follow-up promptly and professionally.
Commit to being vigilant about promptly following-up with a response that is received from your marketing email. An immediate response is the most impressive and effective and you should be set up to do that.
Strategic Action #6: Be creative.
The subject line is your headline and you need to be creative here, without being deceptive or offensive. Think about what will catch the attention of the email recipient and ensure they will open your email.
Strategic Action #7: Tailor/customize your email.
Use different subject lines and content in your marketing emails and “test” which works the best. Make your marketing email relevant to the individual recipient.
Strategic Action #8: Strategically time your sending of marketing emails.
The timing of sending marketing emails is something that requires being very conscious of the time, date, day of week and frequency of being sent. For example, Tuesday through Thursday is the best delivery time frame for B2B emails. And the best time on those days is within working hours. If you are doing a large email marketing campaign, you may want to consider sending out the emails in batches instead of all at one time.
Strategic Action #9: Avoid the Spam caches.
Research the major spam caches parameters and use that knowledge to avoid having your marketing email end up in a spam folder.
Your Strategic Thinking Business Coach recommends that you use strategic thinking to plan the effective use of email in your marketing endeavors so that your rate of success will greatly increase.
Strategic Email Actions For Effective Marketing According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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