Strategic Email Actions For Effective Marketing, According To Your Strategic Thinking Business Coach
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The use of email marketing continues to grow and we are almost assured to receive multiple email marketing messages every day. Think about those email marketing messages you receive. Some of them are annoying, an insult to one’s intelligence, totally irrelevant to you and your business or organization, arrogant, or sometimes very offensive. Your Strategic Thinking Business Coach emphasizes that one needs to be very sensitive to the use of email marketing and needs to think strategically about the who, what, when, where and why relative to marketing emails that are sent. Here are nine (9) recommended strategic actions to take to help ensure successful use of email in your marketing.
Strategic Action #1: Be honest!
Never be deceptive or dishonest with your subject line and always provide your full signature line with contact information and opt-out instructions.
Strategic Action #2: Always personalize.
Strive to make your email look like an email that the recipient would receive from someone they work with or know. Use a personalized opening to your email and include your signature line.
Strategic Action #3: Provide multiple options to respond.
Strive to make a response to your email as easy and comfortable as possible. Give the recipient several options to respond, such as: reply to the email received, go to a website, or a telephone number where they can call you.
Strategic Action #4: Select a dedicated domain name for responses.
It is more effective to use a dedicated domain name for responses to marketing emails, instead of your main website domain name. This also facilitates any tracking you do with your marketing emails.
Strategic Action #5: Follow-up promptly and professionally.
Commit to being vigilant about promptly following-up with a response that is received from your marketing email. An immediate response is the most impressive and effective and you should be set up to do that.
Strategic Action #6: Be creative.
The subject line is your headline and you need to be creative here, without being deceptive or offensive. Think about what will catch the attention of the email recipient and ensure they will open your email.
Strategic Action #7: Tailor/customize your email.
Use different subject lines and content in your marketing emails and “test” which works the best. Make your marketing email relevant to the individual recipient.
Strategic Action #8: Strategically time your sending of marketing emails.
The timing of sending marketing emails is something that requires being very conscious of the time, date, day of week and frequency of being sent. For example, Tuesday through Thursday is the best delivery time frame for B2B emails. And the best time on those days is within working hours. If you are doing a large email marketing campaign, you may want to consider sending out the emails in batches instead of all at one time.
Strategic Action #9: Avoid the Spam caches.
Research the major spam caches parameters and use that knowledge to avoid having your marketing email end up in a spam folder.
Your Strategic Thinking Business Coach recommends that you use strategic thinking to plan the effective use of email in your marketing endeavors so that your rate of success will greatly increase.
Strategic Email Actions For Effective Marketing According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is a best-selling author, top-rated speaker and thought leader on sales development. He is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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