“Strategic Marketing Tips From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Being strategic and thinking strategically in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know:
what value your product or service offers and what benefits it provides; what differentiates you and your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients and customers are located geographically; and what are the most effective distribution channels to deliver your product or service? When developing a strategic marketing plan, your strategic thinking business coach provides the following ten (10) strategic marketing tips.
Strategic Marketing Tip #1: Develop a strategic plan with a clearly defined and focused vision and mission for your business, along with core values and goals As the foundation for all your business, marketing and other plans.
Strategic Marketing Tip #2: Develop a Strategic Action Plan that breaks down your goals into tasks with assigned leaders and completion dates.
Strategic Marketing Tip #3: Develop strong relationships with your stakeholders. People want to do business with people they know or with whom they have a positive relationship.
Strategic Marketing Tip #4: Be positive, persistent and patient.
Strategic Marketing Tip #5: Focus your primary marketing efforts on existing clients and customers since they are already doing business with you.
Strategic Marketing Tip #6: Develop and implement an Integrated Marketing Communications (IMC) plan.
Strategic Marketing Tip #7: Develop your Unique Selling Proposition (USP) to differentiate you and your business from the competition.
Strategic Marketing Tip #8: Make effective use of the Internet by having an effective website.
Strategic Marketing Tip #9: Develop and implement an evaluation program for your marketing efforts and commit to continuous improvement of your marketing program.
Strategic Marketing Tip #10: Develop and implement a customer contact management system to promote Top Of Mind Awareness (TOMA) as part of your marketing program.
Your strategic thinking business coach encourages you to develop strategic marketing plans. If you would like to learn more about how to use strategic thinking in developing your marketing program and plans and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
“Strategic Marketing Tips From Your Strategic Thinking Business Coach” - To learn more about this author, visit Glenn Ebersole's Website.
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