Strategic Thinking & Planning Success Story By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™
A majority of times when I ask small business owners if they have a strategic plan, a vision, a mission, etc. for their business, there is dead silence, a shuffling of feet, a distressed or puzzled look or responses like - "we are too small," "we have our plan in our heads," "no one uses those anyway," or some others that cannot be repeated here.
Fortunately, and to their credit, other small business owners respond differently and decide to embark on a journey of strategic thinking and strategic planning for their business to grow and prosper. Recently one of my clients experienced a great feeling of accomplishment when they completed their strategic plan with its vision statement, mission statement, company core values, short term goals (less than 1 year from adopting the plan), long term goals (beyond 1 year); and a commitment page, signed by each employee, endorsing the plan. The plan was distributed to each employee. In addition, an Action Plan for 2005 and beyond was completed with a breakdown of each goal into tasks with assigned leadership and a timeline. And this total process took less than 3 months.
Congratulations to Grove Miller Engineering, Inc. on their strategic thinking and planning efforts to date. And what did they think about this endeavor?
"We are pleased that our firm decided to embark on the journey through the strategic planning process. Since we were in unfamiliar surroundings, we relied heavily on the expertise of Glenn Ebersole of The Renaissance Group to lead us forward at a comfortable rate. Through Glenn's guidance, we have developed a strategic business plan that establishes a dynamic pathway to our company's goals." -- Terrance W. Grove, President, Grove Miller Engineering, Inc.
Stay tuned for future success stories. Maybe yours will be included here in a future issue. If you would like to learn more about strategic thinking and strategic planning, and how it can help your specific business, please contact Glenn Ebersole at jgeprman@aol.com.
To learn more about this author, visit Glenn Ebersole's Website.
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