Strategic Thinking Advice For Improved Delivery of Business Email, From Your Strategic Thinking Business Coach
Strategic Thinking Advice For Improved Delivery of Business Email, From Your Strategic Thinking Business Coach
Your Strategic Thinking Business Coach certainly believes you need to be aware of the “state of email sending and delivering” so you can more effectively use email and increase the probability that your email does get delivered to the intended recipient. Your Strategic Thinking Business Coach has some advice to share that will help you improve the deliverability of your business emails. That advice includes the following twelve (12) tips.
Tip #1: Always use a recognizable name in the “From” section of your email message. Many business people will use the “From” name as a screening tool to determine if they will open or delete the email. Therefore, it is imperative that you use a name that the recipient will readily recognize. This could be a person’s name or a company name.
Tip #2: Always ensure that the “Subject” line in your email is very clear regarding what the email is about and includes anything that will help the recipient recognize the legitimacy of your email.
Tip #3: Research the “words” to avoid in the “Subject” line of your emails and then be diligent in your efforts to avoid the use of those words.
Tip #4: Commit to making the content of your emails relevant. Only send information that is helpful to the recipient.
Tip #5: Be diligent in keeping your email addresses up to date. Remove the defunct and the nonexistent addresses.
Tip #6: Offer a confirmed opt-in which is a guaranteed way to know that the people on your mailing list really do want to be on your list.
Tip #7: Research the words and phrases on a host’s banned phrase list.
Tip #8: Ensure that the “Reply To” address is the same as the “From” address.
Tip #9: Include unsubscribe instructions in your emails that involve a subscriber list.
Tip #10: Respond professionally and promptly to unsubscribe requests.
Tip #11: Send your email during non-peak hours.
Tip #12: Include your business name, physical address and telephone number. One suggested location is as part of your signature block at the closing of your email.
Your Strategic Thinking Business Coach encourages you to fully realize the benefits of strategic thinking in making you a more effective and efficient business communicator. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Strategic Thinking Advice For Improved Delivery of Business Email From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Do you ever stop and think about the number of business emails that are sent everyday? Well, industry statistics show that in 2006, there were 6 TRILLION non-spam emails sent by business email users. Yes look again – 6 TRILLION. And the more important question is how many of those business emails actually get delivered to the intended receiver? I did not find that answer, but I did learn that industry statistics show that 75% of daily emails are spam.
Your Strategic Thinking Business Coach certainly believes you need to be aware of the “state of email sending and delivering” so you can more effectively use email and increase the probability that your email does get delivered to the intended recipient. Your Strategic Thinking Business Coach has some advice to share that will help you improve the deliverability of your business emails. That advice includes the following twelve (12) tips.
Tip #1: Always use a recognizable name in the “From” section of your email message. Many business people will use the “From” name as a screening tool to determine if they will open or delete the email. Therefore, it is imperative that you use a name that the recipient will readily recognize. This could be a person’s name or a company name.
Tip #2: Always ensure that the “Subject” line in your email is very clear regarding what the email is about and includes anything that will help the recipient recognize the legitimacy of your email.
Tip #3: Research the “words” to avoid in the “Subject” line of your emails and then be diligent in your efforts to avoid the use of those words.
Tip #4: Commit to making the content of your emails relevant. Only send information that is helpful to the recipient.
Tip #5: Be diligent in keeping your email addresses up to date. Remove the defunct and the nonexistent addresses.
Tip #6: Offer a confirmed opt-in which is a guaranteed way to know that the people on your mailing list really do want to be on your list.
Tip #7: Research the words and phrases on a host’s banned phrase list.
Tip #8: Ensure that the “Reply To” address is the same as the “From” address.
Tip #9: Include unsubscribe instructions in your emails that involve a subscriber list.
Tip #10: Respond professionally and promptly to unsubscribe requests.
Tip #11: Send your email during non-peak hours.
Tip #12: Include your business name, physical address and telephone number. One suggested location is as part of your signature block at the closing of your email.
Your Strategic Thinking Business Coach encourages you to fully realize the benefits of strategic thinking in making you a more effective and efficient business communicator. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Strategic Thinking Advice For Improved Delivery of Business Email From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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