“Strategic Thinking Applied to Making Winning Presentations to Investors”
By: J. Glenn Ebersole, Jr., Founder and Chief Executive of J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP ™
As a business coach I find that business people always seem very interested and eager for advice on how to make winning presentations. And recently there has been an increased interest in seeking advice for making winning presentations to investors for their business. They want to know how best to prepare that winning presentation to a prospective investor. Applying strategic thinking to this request, here are ten actions I recommend to anyone desiring to make a winning presentation to investor(s).
1. Know who the audience will be. Research who will be attending and what their backgrounds are so that you know something about who will be listening to your presentation and making the decision on your request.
2. Target your message to the investors. Do some homework by talking with a key player among the investors who will be in attendance. Find out what some of their “hot buttons” are and what they look for in their investment opportunities.
3. Arrive early and be ready to present at the appointed time.
4. Be concise and get to your point quickly. Investors can lose interest very quickly if your presentation does not get to the point quickly.
5. Know the time limit for your presentation and honor it. This shows that you respect the value of everyone’s time.
6. Prepare your presentation to assure that you will keep within the time allotted to you.
7. Anticipate questions that may be asked and prepare yourself to answer them. Do a “trial run” of your presentation with some colleagues or business advisers posing as the “potential investors” and have them ask questions after your presentation.
8. Never, never, never try to fake your way through your presentation, evade a question or knowingly tell an untruth. If you do not know the answer to a question, be honest and admit that you do not know. This will portray you as being honest and straightforward.
9. Rehearse your presentation and have someone provide constructive criticism to you. Make any necessary adjustments to the presentation to address the points of constructive criticism.
10. Practice, practice, practice your presentation!
Thinking strategically and employing the above tips when preparing for your presentation will increase your probability of success in making a winning presentation to investors. If you would like to learn more about using strategic thinking for your presentations, please contact Glenn Ebersole through www.businesscoach4u.com or by email at jgecoach@aol.com
“Strategic Thinking Applied to Making Winning Presentations to Investors” - To learn more about this author, visit Glenn Ebersole's Website.
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