Strategic Tips To Help Clients & Customers Remember Your Brand
Strategic Tips To Help Clients & Customers Remember Your Brand
So what is a tagline? A tagline is a series of words that asks a question or makes a statement that is used to communicate or explain the main benefit of a company or a brand. Taglines are especially effective when the company name or brand name does not do an effective job of communicating the desired message. In those cases, it is very important to review the positioning statement to ensure that the target audience is clearly focused and defined and the benefit is one that is important to that target audience.
Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.
1. Taglines should contain less than 10 words. For example: “Where’s the beef? from Wendy’s.
2. Taglines should communicate or enhance the positioning statement for your brand. For example: “When you care enough to send the very best” from The Hallmark Company.
3. Taglines should paint a word picture. “Ace is the place for paint” from Ace Hardware.
4. Taglines should contain words that are easy to remember. For example: “Coke is it!” from Coca Cola Company.
5. Taglines should be meaningful first and foremost. “You’re in good hands with All State” from All State Insurance Company.
6. Strive to include the brand name as an integral part of the tagline. For example: “See the USA in your Chevrolet,” by General Motors.
7. Taglines should include a key benefit. For example: “Engineered like no other car in the world” by Mercedes Benz.
8. Taglines should differentiate the brand. For example: “It takes a licking and keeps on ticking” by Timex.
9. Taglines should convey positive feelings about the brand. For example: “You’ll never want to l’eggo” from Kellogg’s Eggos Waffles.
10. Taglines should be strategic. For example: “Innovation” from 3M.
Your Strategic Thinking Business Coach encourages you to be strategic in the branding of yourself and your business. If you are interested in creating and/or enhancing your personal and company brand and want to get some guidance on how a strategic thinking business coach can help you to do that, please contact Glenn Ebersole through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Strategic Tips To Help Clients Customers Remember Your Brand - To learn more about this author, visit Glenn Ebersole's Website.
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Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment!
So what is a tagline? A tagline is a series of words that asks a question or makes a statement that is used to communicate or explain the main benefit of a company or a brand. Taglines are especially effective when the company name or brand name does not do an effective job of communicating the desired message. In those cases, it is very important to review the positioning statement to ensure that the target audience is clearly focused and defined and the benefit is one that is important to that target audience.
Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.
1. Taglines should contain less than 10 words. For example: “Where’s the beef? from Wendy’s.
2. Taglines should communicate or enhance the positioning statement for your brand. For example: “When you care enough to send the very best” from The Hallmark Company.
3. Taglines should paint a word picture. “Ace is the place for paint” from Ace Hardware.
4. Taglines should contain words that are easy to remember. For example: “Coke is it!” from Coca Cola Company.
5. Taglines should be meaningful first and foremost. “You’re in good hands with All State” from All State Insurance Company.
6. Strive to include the brand name as an integral part of the tagline. For example: “See the USA in your Chevrolet,” by General Motors.
7. Taglines should include a key benefit. For example: “Engineered like no other car in the world” by Mercedes Benz.
8. Taglines should differentiate the brand. For example: “It takes a licking and keeps on ticking” by Timex.
9. Taglines should convey positive feelings about the brand. For example: “You’ll never want to l’eggo” from Kellogg’s Eggos Waffles.
10. Taglines should be strategic. For example: “Innovation” from 3M.
Your Strategic Thinking Business Coach encourages you to be strategic in the branding of yourself and your business. If you are interested in creating and/or enhancing your personal and company brand and want to get some guidance on how a strategic thinking business coach can help you to do that, please contact Glenn Ebersole through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Strategic Tips To Help Clients Customers Remember Your Brand - To learn more about this author, visit Glenn Ebersole's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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