Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Strategic Tips To Help Clients & Customers Remember Your Brand



Free PDF Download
Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole

Name: Email:


Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment!

So what is a tagline? A tagline is a series of words that asks a question or makes a statement that is used to communicate or explain the main benefit of a company or a brand. Taglines are especially effective when the company name or brand name does not do an effective job of communicating the desired message. In those cases, it is very important to review the positioning statement to ensure that the target audience is clearly focused and defined and the benefit is one that is important to that target audience.

Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.

1. Taglines should contain less than 10 words. For example: “Where’s the beef? from Wendy’s.

2. Taglines should communicate or enhance the positioning statement for your brand. For example: “When you care enough to send the very best” from The Hallmark Company.

3. Taglines should paint a word picture. “Ace is the place for paint” from Ace Hardware.

4. Taglines should contain words that are easy to remember. For example: “Coke is it!” from Coca Cola Company.

5. Taglines should be meaningful first and foremost. “You’re in good hands with All State” from All State Insurance Company.

6. Strive to include the brand name as an integral part of the tagline. For example: “See the USA in your Chevrolet,” by General Motors.

7. Taglines should include a key benefit. For example: “Engineered like no other car in the world” by Mercedes Benz.

8. Taglines should differentiate the brand. For example: “It takes a licking and keeps on ticking” by Timex.

9. Taglines should convey positive feelings about the brand. For example: “You’ll never want to l’eggo” from Kellogg’s Eggos Waffles.

10. Taglines should be strategic. For example: “Innovation” from 3M.

Your Strategic Thinking Business Coach encourages you to be strategic in the branding of yourself and your business. If you are interested in creating and/or enhancing your personal and company brand and want to get some guidance on how a strategic thinking business coach can help you to do that, please contact Glenn Ebersole through his website at www.businesscoach4u.com or by email at jgecoach@aol.com


Related Articles

  “Strategic Marketing Tips From Your Strategic Thinking Business Coach”
  Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
  “A Strategic Approach To Produce A Strong Professional Services Brand, According To Your Strategic Thinking Business Coach”
  Ten Top Business Tips From Your Strategic Thinking Business Coach
  A Strategic Look At Client Retention From Your Strategic Thinking Business Coach
  How Branding Can Lead to a Business's Success...or Failure
  Branding What Is It
  Strategic Marketing Tips For Tough Market Conditions, From Your Strategic Thinking Business Coach
  “How To Strategically Develop Your Referral Network. Tips From Your Strategic Thinking Business Coach
  “Six Strategic Things To Remember When Requesting Referrals, According To Your Strategic Thinking Business Coach”
  Ten Strategic Actions To Change Your Marketing Mindset, From Your Strategic Thinking Business Coach
  Let Me Tell You About A Truly Great Brand
  “Seven Strategic Tips For Selling Professional Services Brand, According To Your Strategic Thinking Business Coach”
  Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
  “Powerful Tips To Remember Prospect and Client Names – From Your Strategic Thinking Business Coach”
  Strategic Tips From Your Strategic Thinking Business Coach To Improve Personal Communications
  Twelve Tips For Home Builders For More Strategic Marketing From Your Strategic Thinking Business Coach
  An 8-Step Strategic Marketing Approach For New Business From Former Clients
  A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
  How To Recognize Your Ideal Client, Tips From Your Strategic Thinking Business Coach

Home > Business-Coach > Glenn Ebersole > Strategic Tips To Help Clients Customers Remember Your Brand >

Free PDF Download
Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole

Name: Email:

About the Author: Glenn Ebersole

RSS for Glenn's articles - Visit Glenn's website
J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.
Click here to visit Glenn's website.
Dashed Line

More from Glenn Ebersole
More On Business Manners From Your Strategic Thinking Business Coach
Dealing With Stress In The Small Business Workplace Tips From Your Strategic Thinking Business Coach
Communications Tips
An 8Step Strategic Marketing Approach For New Business From Former Clients
How to Identify and Break The SelfDestructive Habit of Complacency In Your Business

Related Forum Posts

Different Hats Different Hats
Business Tips Business Tips
20% increase 20% increase
Re: Who Did You Learn Most From and Why? Re: Who Did You Learn Most From and Why?
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Successful Cold Calling

The Bounce Back Book by Karen Salmansohn

Join Conversations Politely, Part 1

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.