Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach

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“Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well.

Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.

1. Not consistently following-up.

2. Not using strategic thinking to develop strategic marketing plans.

3. Not understanding and not appreciating the lifetime value of clients.

4. Not developing and promoting a USP (Unique Selling Proposition) that defines what truly differentiates you and your company from your competition.

5. Not developing an IMC (Integrated Marketing Communications) Plan.

6. Not asking for referrals.

7. Not asking for testimonials.

8. Not forming strategic alliances for marketing purposes.

9. Not developing and implementing a client relationship management system.

10. Not evaluating the effectiveness of your marketing efforts.

After reading and reviewing the above, are you a marketing sinner? Are you and your business committing these marketing sins? If you answered YES, then it is time to confess and rethink and re-prioritize your marketing plan. If you would like to discuss how to avoid committing these marketing sins and what you can do to rethink and re-energize your marketing efforts, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.

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Seven Strategic Actions to Deal With Stress At Work From “Your Strategic Thinking Business Coach” - By Glenn Ebersole

About the Author: Glenn Ebersole

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J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.
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