Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach
Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well.
Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.
1. Not consistently following-up.
2. Not using strategic thinking to develop strategic marketing plans.
3. Not understanding and not appreciating the lifetime value of clients.
4. Not developing and promoting a USP (Unique Selling Proposition) that defines what truly differentiates you and your company from your competition.
5. Not developing an IMC (Integrated Marketing Communications) Plan.
6. Not asking for referrals.
7. Not asking for testimonials.
8. Not forming strategic alliances for marketing purposes.
9. Not developing and implementing a client relationship management system.
10. Not evaluating the effectiveness of your marketing efforts.
After reading and reviewing the above, are you a marketing sinner? Are you and your business committing these marketing sins? If you answered YES, then it is time to confess and rethink and re-prioritize your marketing plan. If you would like to discuss how to avoid committing these marketing sins and what you can do to rethink and re-energize your marketing efforts, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.
Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well.
Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach.
1. Not consistently following-up.
2. Not using strategic thinking to develop strategic marketing plans.
3. Not understanding and not appreciating the lifetime value of clients.
4. Not developing and promoting a USP (Unique Selling Proposition) that defines what truly differentiates you and your company from your competition.
5. Not developing an IMC (Integrated Marketing Communications) Plan.
6. Not asking for referrals.
7. Not asking for testimonials.
8. Not forming strategic alliances for marketing purposes.
9. Not developing and implementing a client relationship management system.
10. Not evaluating the effectiveness of your marketing efforts.
After reading and reviewing the above, are you a marketing sinner? Are you and your business committing these marketing sins? If you answered YES, then it is time to confess and rethink and re-prioritize your marketing plan. If you would like to discuss how to avoid committing these marketing sins and what you can do to rethink and re-energize your marketing efforts, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.
Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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