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“Ten Important Ingredients For Your Strategic Marketing Plan, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and solve their problems.

It is very important that you look at areas of your business and ask a few key questions such as: What value does your product or service offer? What benefits does it provide? What makes it different than what's already on the market? Will you make more money by increasing your price and selling less units, or the other way around? How does your product and/or compare with the competition at different price levels? Should you offer terms or discounts? Do you know how to monitor your customer and stakeholder needs on an ongoing basis. Do you have an effective means of contacting your clients and customers in a timely manner? Is your Crisis Management Plan current??
Based upon more that 35 years of experience, and using a strategic thinking approach, here are Ten (10) Important Ingredients For Strategic Marketing Plans.

1. Strive to be the best. If you're not the best, plan to improve and get better. If you are unable to be better, develop a plan to be different from your competitors.?
2. Focus your time and resources on existing clients and customers, because it's easier to sell to them than to acquire new customers and clients.

3. Develop relationships because business is built on relationships.

4. Seek and use testimonials as your third party endorsements of your product and/or service.?
5. Be positive, persistent and proactive in all your marketing endeavors.

6. Be an effective communicator, by listening to and hearing what the client and customer are saying and then speak in clear concise and simple language.

7. Use repetition in your marketing efforts.

8. Ensure consistency in all your communications.

9. Always incorporate a clear and compelling call to action in all your marketing efforts.

10. Incorporate Internet marketing of your product and/or service through your website. A well-designed website can help create sales on a 24/7 basis in a cost-effective manner.

If you would like to learn more about how to think strategically in the development of an effective strategic marketing plan, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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