Ten Major Causes of Powerless Presentations According To Your Strategic Thinking Business Coach
Ten Major Causes of Powerless Presentations According To Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Every day in the business world there are millions of presentations made. Unfortunately too many of those presentations are “powerless.” In fact, we may even be so bold as to say a majority of those presentations are “powerless” due to one or more of ten major causes. In the opinion of Your Strategic Thinking Business Coach, the major causes of “powerless” ineffective and non-persuasive presentations are:
1. The presentation has no clear focused point. The point of the presentation is obviously “missing in action.”
2. The presentation lacks a logical and clear flow of ideas and the audience becomes lost, confused and unable to follow what is being presented.
3. The presentation is so detailed, fact filled and so overcrowded with technical terms that the meaning of the presentation is lost in what has become known as a “data dump,” which is an excessive and meaningless recital of data without a purpose or a plan.
4. The presentation is too long and not sensitive to the audience’s span of attention.
5. The presentation totally fails to indicate and convince the audience of some benefit from what is being presented. It fails to tell the audience what is in it for each of them and how they will benefit from what is presented.
6. The presentation is void of enthusiasm and persuasion. There is no call to action for the audience.
7. The technology with all the bells and whistles used in the presentation overshadows and overwhelms the content of the presentation.
8. The presentation totally ignores the needs of the audience. There is no consideration for what are the interests of the audience, what do they care about, what problems do they have, what frustrations they have, etc.
9. The presentation focuses on features rather than benefits.
10. The presentation environment has serious flaws related to the technical equipment, sound system, projection screen, lighting, timing, and the attire of the presenter.
In today’s competitive business environment, clear concise and high-impact communications are critical to success! If you already know that you and your company can relate to the causes of “powerless” presentations, then it is time to take action to correct, enhance and maximize your communication and presentation efforts. If you want to discuss what it takes to turn “powerless” presentations into “powerful” presentations, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com.
Ten Major Causes of Powerless Presentations According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“Ten Major Causes of Powerless Presentations, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Every day in the business world there are millions of presentations made. Unfortunately too many of those presentations are “powerless.” In fact, we may even be so bold as to say a majority of those presentations are “powerless” due to one or more of ten major causes. In the opinion of Your Strategic Thinking Business Coach, the major causes of “powerless” ineffective and non-persuasive presentations are:
1. The presentation has no clear focused point. The point of the presentation is obviously “missing in action.”
2. The presentation lacks a logical and clear flow of ideas and the audience becomes lost, confused and unable to follow what is being presented.
3. The presentation is so detailed, fact filled and so overcrowded with technical terms that the meaning of the presentation is lost in what has become known as a “data dump,” which is an excessive and meaningless recital of data without a purpose or a plan.
4. The presentation is too long and not sensitive to the audience’s span of attention.
5. The presentation totally fails to indicate and convince the audience of some benefit from what is being presented. It fails to tell the audience what is in it for each of them and how they will benefit from what is presented.
6. The presentation is void of enthusiasm and persuasion. There is no call to action for the audience.
7. The technology with all the bells and whistles used in the presentation overshadows and overwhelms the content of the presentation.
8. The presentation totally ignores the needs of the audience. There is no consideration for what are the interests of the audience, what do they care about, what problems do they have, what frustrations they have, etc.
9. The presentation focuses on features rather than benefits.
10. The presentation environment has serious flaws related to the technical equipment, sound system, projection screen, lighting, timing, and the attire of the presenter.
In today’s competitive business environment, clear concise and high-impact communications are critical to success! If you already know that you and your company can relate to the causes of “powerless” presentations, then it is time to take action to correct, enhance and maximize your communication and presentation efforts. If you want to discuss what it takes to turn “powerless” presentations into “powerful” presentations, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com.
Ten Major Causes of Powerless Presentations According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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