Tweet

Ten Major Causes of Powerless Presentations According To Your Strategic Thinking Business Coach

Written by: Glenn Ebersole

Article Overview: Every day in the business world there are millions of presentations made. Unfortunately too many of those presentations are “powerless.” In fact, we may even be so bold as to say a majority of those presentations are “powerless” due to one or more of ten major causes. In the opinion of Your Strategic Thinking Business Coach, the major causes of “powerless” ineffective and non-persuasive presentations are:

Ten Major Causes of Powerless Presentations According To Your Strategic Thinking Business Coach

“Ten Major Causes of Powerless Presentations, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Every day in the business world there are millions of presentations made. Unfortunately too many of those presentations are “powerless.” In fact, we may even be so bold as to say a majority of those presentations are “powerless” due to one or more of ten major causes. In the opinion of Your Strategic Thinking Business Coach, the major causes of “powerless” ineffective and non-persuasive presentations are:

1. The presentation has no clear focused point. The point of the presentation is obviously “missing in action.”

2. The presentation lacks a logical and clear flow of ideas and the audience becomes lost, confused and unable to follow what is being presented.

3. The presentation is so detailed, fact filled and so overcrowded with technical terms that the meaning of the presentation is lost in what has become known as a “data dump,” which is an excessive and meaningless recital of data without a purpose or a plan.

4. The presentation is too long and not sensitive to the audience’s span of attention.

5. The presentation totally fails to indicate and convince the audience of some benefit from what is being presented. It fails to tell the audience what is in it for each of them and how they will benefit from what is presented.

6. The presentation is void of enthusiasm and persuasion. There is no call to action for the audience.

7. The technology with all the bells and whistles used in the presentation overshadows and overwhelms the content of the presentation.

8. The presentation totally ignores the needs of the audience. There is no consideration for what are the interests of the audience, what do they care about, what problems do they have, what frustrations they have, etc.

9. The presentation focuses on features rather than benefits.

10. The presentation environment has serious flaws related to the technical equipment, sound system, projection screen, lighting, timing, and the attire of the presenter.

In today’s competitive business environment, clear concise and high-impact communications are critical to success! If you already know that you and your company can relate to the causes of “powerless” presentations, then it is time to take action to correct, enhance and maximize your communication and presentation efforts. If you want to discuss what it takes to turn “powerless” presentations into “powerful” presentations, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com.

Related Articles
  “Tips On Effective Business Presentations From Your Strategic Thinking Business Coach”
  Business Coaching As A Valuable Asset For You and Your Business
  Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
  “Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
  The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach

Article Tags:



Related Forum Posts
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert
Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.
Re: Fashion - Nana, At you choice you may choose to research the fashion industry a bit more. There is obviously a Business side to it as well as a creative side to it. Find out all the types of roles that exist in the industry. Some that come to mind merchandiser, Window dresser, floor plan organizer (someone needs to determine the layout of a retail store to best sell the goods), fashion consultant (Yorkdale mall has fashion consultants that take you around and tell you what looks great on you - you also get a cut from the sales). This is what I've observed from the business side, you may know more. All these roles I've written about will help you grow as a business person and make the contacts in the industry...possible stepping stones. But further more you'll also notice that you need to develop some business acumen possibly tailored to the fashion industry. When I was at Ryerson I knew I wanted to be an entrepreneur someday too. I knew I needed some basic business courses to get a foundation to build from. I was in a Tech/Business Major (I'm sure Fashion has something similar - Fashion/Business Major) and then started to create my own minor. Here are some of the courses I took: Marketing, Law, Entrepreneurial, Management, consulting.. and a few more . Also, I'm sure that within the Fashion Major there are also courses you have to take where you can use your creative side and create designs. Typically within a Major there are focuses you can choose - ask the program coordinator. Your next step is to do some research. 1. Visit Commercial retail outlets like H&M, Banana Republic, or jacob. Tell the Manager your doing some research for University and would like to know what types of Corporate roles exist aside from the roles on the retail floor (like sales associates). If she asks you to elaborate then you can use some of the roles I mentioned above. 2. With this information in hand you can visit the Ryerson Fashion department and inquire with the Program Coordinator on what focus within the Fashion Degree would help you the most. In my program there were 5 different focuses within the Tech/Business program. Just a quick aside. A good friend of mine too has a dream of fashion. he want to create a niche fashion line tailored to skinny men (I can't mention the style). He's in Business school but not in the Fashion program... He's in International Business but all his Minor courses are tailored to running a successful business ... similar to the ones I mentioned above for myself. I have no doubt in my mind he'll make it 'cos his vision is that strong.
Re: Business Women Peer Mentoring Spotlight - Hi Tami, Have you reviewed other comparable sites and coaches? I think that you will find that they have positioned themselves a bit more 'out there', and they dont focus on cheap pricing as the key benefit. I think your copy needs to be much tighter with a focus on the key features and BENEFITS that group coaching provides. Look at The Strategic Coach model etc. Your bio needs to be stronger if you are going to be pitching business development and leadership development. Also, have you put together a strategy for list building and promotions? how many subscribers do you have currently. Local networking as well as grouping some of your existing clients into the first BETA group might help. People dont like 'NEW" services because it comes off that they will be the guinea pigs. Those are my initial thoughts for now. Hope it helps. I'll try and spend some more time reviewing over the weekend and get back to you! Jude
Business Innovation - Hi Simon If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea. Has anyone achieved this idea before using another industry besides health and fitness that you know of? You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require. Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Executive Blind Spots

Starting a Business with Bad Personal Credit

How Many Buckets Do You Need for Retirement?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.