Business web sites are very effective business tools if they are planned and designed carefully and strategically. Too many times business owners become fascinated with all the “technological gimmicks” and forget about the content and the ease of use of the visitor to the web site. Your Strategic Thinking Business Coach wants to encourage all businesses with web sites to avoid some major mistakes and offers the following list of ten major mistakes to avoid in the design of your web site.
Mistake #1: Overload your web site with too much high tech or glitzy effects so that the visitors will remember your fancy techniques, but miss your real message.
Mistake #2: Use a multitude of different content formats all over your web site, instead of using the same fonts, text sizes, etc.
Mistake #3: Fill up your web site with content that your target audience is not interested in when visiting your site.
Mistake #4: Use all kinds of jargon and technical terms that your web site visitors will not understand so that you frustrate them and cause them to leave your site in a hurry.
Mistake #5: Use words that do not create emotion. People do want to be emotionally attached.
Mistake #6: Avoid the use of highlighting important words and phrases and key words, instead of using different colors, bolding, italics, underlining, etc.
Mistake #7: Become very verbose and use many unnecessary words or phrases to frustrate the visitor to your site and lose their attention too quickly.
Mistake #8: Only present your strongest marketing message or benefit one time instead of repeating it at least three times in different ways and locations.
Mistake #9: Assume every visitor will totally understand your web site message.
Mistake #10: You try to do everything yourself and you do not test different approaches to your web site design and content.
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to strategically market and promote your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
To learn more about this author, visit Glenn Ebersole's Website.
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