Ten Major Reasons Why You Are Not Getting Referrals According To Your Strategic Thinking Business Coach
Ten Major Reasons Why You Are Not Getting Referrals According To Your Strategic Thinking Business Coach
Positive word of mouth can come in the form of a referral, a testimonial, or both. To distinguish between them, Your Strategic Thinking Business Coach defines referrals as specific names of people you receive or personal introductions made on your behalf. Testimonials are written or verbal communications that convey the confidence people have in you. Of these two, a written testimonial is preferred because it can be used repeatedly.
Using referrals and written testimonials in a strategic combination produce a powerful tool because the more you can reinforce the referral, the greater the likelihood of favorable access to whom you are referred. Your Strategic Thinking Business Coach urges you to look at the following reasons why you may not be getting the referrals you need.
Reason #1: You have not committed to using referrals and testimonials as a strategic marketing tool to grow your business.
Reason #2: You had a negative experience when asking for a referral and so you stopped asking.
Reason #3: You have not committed to forming the habit of asking for referrals.
Reason #4: You are not comfortable with the words you use to ask for referrals.
Reason #5: You are not sure when it is the right time to ask for referrals.
Reason #6: You forget to ask for a referral because you are too “caught up” in the actual event of “making the sale.”
Reason #7: You are not comfortable asking for a referral when delivering the final product or service to the client or customer because you feel uneasy about asking for “something else.”
Reason #8: You make an assumption, without ever asking them, that your client or customer really does not want to “push you” onto their friends.
Reason #9: You have become apathetic and complacent about asking for referrals because it worked very well and you got “busy.”
Reason #10: You make an assumption, without ever asking them, that your client or customer is not that pleased with you and your work and you don’t think you would get a good referral or testimonial.
Your Strategic Thinking Business Coach encourages you to develop a strategic referral program to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Major Reasons Why You Are Not Getting Referrals According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Your Strategic Thinking Business Coach strongly recommends that all business owners (especially small business owners) develop a strategic referral plan. Te power of word of mouth has probably never been stronger. Prospects re relying upon the personal referral and testimonials of people they know and trust to help them make their decisions.
Positive word of mouth can come in the form of a referral, a testimonial, or both. To distinguish between them, Your Strategic Thinking Business Coach defines referrals as specific names of people you receive or personal introductions made on your behalf. Testimonials are written or verbal communications that convey the confidence people have in you. Of these two, a written testimonial is preferred because it can be used repeatedly.
Using referrals and written testimonials in a strategic combination produce a powerful tool because the more you can reinforce the referral, the greater the likelihood of favorable access to whom you are referred. Your Strategic Thinking Business Coach urges you to look at the following reasons why you may not be getting the referrals you need.
Reason #1: You have not committed to using referrals and testimonials as a strategic marketing tool to grow your business.
Reason #2: You had a negative experience when asking for a referral and so you stopped asking.
Reason #3: You have not committed to forming the habit of asking for referrals.
Reason #4: You are not comfortable with the words you use to ask for referrals.
Reason #5: You are not sure when it is the right time to ask for referrals.
Reason #6: You forget to ask for a referral because you are too “caught up” in the actual event of “making the sale.”
Reason #7: You are not comfortable asking for a referral when delivering the final product or service to the client or customer because you feel uneasy about asking for “something else.”
Reason #8: You make an assumption, without ever asking them, that your client or customer really does not want to “push you” onto their friends.
Reason #9: You have become apathetic and complacent about asking for referrals because it worked very well and you got “busy.”
Reason #10: You make an assumption, without ever asking them, that your client or customer is not that pleased with you and your work and you don’t think you would get a good referral or testimonial.
Your Strategic Thinking Business Coach encourages you to develop a strategic referral program to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Major Reasons Why You Are Not Getting Referrals According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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