Ten Strategic Actions To Change Your Marketing Mindset, From Your Strategic Thinking Business Coach
Ten Strategic Actions To Change Your Marketing Mindset, From Your Strategic Thinking Business Coach
Strategic Action #1: Define a clearly focused vision for your business and put it in writing.
Strategic Action #2: Develop a set of goals and objectives and document them in a strategic action plan.
Strategic Action #3: Commit to developing a strategic marketing focus on educating the client and customer and to how you can help the client and customer first, before doing any “selling.”
Strategic Action #4: Develop benchmarks and a means to track and measure the effectiveness of all aspects of your marketing efforts.
Strategic Action #5: Enlist the assistance and guidance of a business coach or other outside adviser that you can trust to provide solid, independent and valuable counsel.
Strategic Action #6: Develop your marketing efforts towards building an understanding of the “value” you bring to the clients and customers through your services and products.
Strategic Action #7: Commit to a continuous improvement attitude with your marketing efforts and marketing materials. Ensure all your marketing endeavors are focused on helping your clients and customers find solutions and to bringing “value” to them with your business services and products.
Strategic Action #8: Commit to building relationships with your prospective and existing clients and customers in order to achieve “lifelong” clients and customers.
Strategic Action #9: Develop a strategic time management attitude so you can delegate defined tasks to others and use your time more strategically.
Strategic Action #10: Commit to testing different methods of “closing” your prospects.
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to move away from the “traditional thinking” in many areas of your business and to strategically lead and manage change in your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Strategic Actions To Change Your Marketing Mindset From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
Many small business people struggle with marketing their business services and products. This is particularly true with entrepreneurial business owners. They engage in traditional marketing endeavors and they simply do not work. They feel bound and captive to the traditional marketing ways. Well, Your Strategic Thinking Business Coach wants you to know that there are actions you can take to get away from the “traditional marketing rut” and the “status quo” or the “me too” type marketing efforts. So, if you are interested in “breaking those chains” of traditional marketing and moving beyond the “status quo” and the “me too” attitudes of marketing, then read and implement the ten (10) strategic actions below, from Your Strategic Thinking Business Coach.
Strategic Action #1: Define a clearly focused vision for your business and put it in writing.
Strategic Action #2: Develop a set of goals and objectives and document them in a strategic action plan.
Strategic Action #3: Commit to developing a strategic marketing focus on educating the client and customer and to how you can help the client and customer first, before doing any “selling.”
Strategic Action #4: Develop benchmarks and a means to track and measure the effectiveness of all aspects of your marketing efforts.
Strategic Action #5: Enlist the assistance and guidance of a business coach or other outside adviser that you can trust to provide solid, independent and valuable counsel.
Strategic Action #6: Develop your marketing efforts towards building an understanding of the “value” you bring to the clients and customers through your services and products.
Strategic Action #7: Commit to a continuous improvement attitude with your marketing efforts and marketing materials. Ensure all your marketing endeavors are focused on helping your clients and customers find solutions and to bringing “value” to them with your business services and products.
Strategic Action #8: Commit to building relationships with your prospective and existing clients and customers in order to achieve “lifelong” clients and customers.
Strategic Action #9: Develop a strategic time management attitude so you can delegate defined tasks to others and use your time more strategically.
Strategic Action #10: Commit to testing different methods of “closing” your prospects.
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to move away from the “traditional thinking” in many areas of your business and to strategically lead and manage change in your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Strategic Actions To Change Your Marketing Mindset From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
 | |
 |
Great
Commented on ten strategic actions to change your marketing mindset from your strategic thinking business coach. |
| |
Leave Your Feedback |
 | |
| |||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Glenn's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Spring Cleaning Basic SEO Guide Attract Desired Careers Your Annualized Bus Dev Plan Business Checkup |
|
 | ||
 |
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs | |
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||