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“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
Written by: Glenn EbersoleArticle Overview: The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.
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“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.
Strategic Action #1: Clearly define your strategic focus and marketing vision for your business.
Strategic Action #2: Develop an Integrated Marketing Communications Plan that incorporates and integrates key strategies for advertising, marketing and public relations.
Strategic Action #3: Clearly define your target market(s).
Strategic Action #4: Clearly define your marketing objectives and strategies.
Strategic Action #5: Develop a strong positioning statement and compelling message and offer to your target market(s).
Strategic Action #6: Develop an effective contact management system to help achieve Top Of Mind Awareness.
Strategic Action #7: Develop & implement a system to evaluate your marketing efforts.
Strategic Action #8: Incorporate the use of technology into your marketing efforts to be more productive and more effective.
Strategic Action #9: Use the power of referrals as part of your marketing efforts.
Strategic Action #10: Seek advice from a knowledgeable and trusted marketing advisor or consultant.
If you would like to learn more about developing and using strategic marketing techniques and how a strategic thinking business coach can serve as your guide and facilitator to use those techniques, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
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About the Author: Glenn Ebersole RSS for Glenn's articles - Visit Glenn's website J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique. Click here to visit Glenn's website Ten Tips For Nonverbal Communications From Your Strategic Thinking Business Coach Powerful Business Etiquette Tips From Your Strategic Thinking Business Coach Making Plans Now For A Better Business Year in 2006 Beyond Ten Recommended Strategic Actions Needed Prior To Starting Your Professional Services Business Strategic Thinking Planning for Nonprofit Organizations |
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