“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.
Strategic Action #1: Clearly define your strategic focus and marketing vision for your business.
Strategic Action #2: Develop an Integrated Marketing Communications Plan that incorporates and integrates key strategies for advertising, marketing and public relations.
Strategic Action #3: Clearly define your target market(s).
Strategic Action #4: Clearly define your marketing objectives and strategies.
Strategic Action #5: Develop a strong positioning statement and compelling message and offer to your target market(s).
Strategic Action #6: Develop an effective contact management system to help achieve Top Of Mind Awareness.
Strategic Action #7: Develop & implement a system to evaluate your marketing efforts.
Strategic Action #8: Incorporate the use of technology into your marketing efforts to be more productive and more effective.
Strategic Action #9: Use the power of referrals as part of your marketing efforts.
Strategic Action #10: Seek advice from a knowledgeable and trusted marketing advisor or consultant.
If you would like to learn more about developing and using strategic marketing techniques and how a strategic thinking business coach can serve as your guide and facilitator to use those techniques, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Strategic Marketing Actions To Ensure Success In Your New Year From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“Ten Strategic Marketing Actions To Ensure Success In Your New Year, From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year.
Strategic Action #1: Clearly define your strategic focus and marketing vision for your business.
Strategic Action #2: Develop an Integrated Marketing Communications Plan that incorporates and integrates key strategies for advertising, marketing and public relations.
Strategic Action #3: Clearly define your target market(s).
Strategic Action #4: Clearly define your marketing objectives and strategies.
Strategic Action #5: Develop a strong positioning statement and compelling message and offer to your target market(s).
Strategic Action #6: Develop an effective contact management system to help achieve Top Of Mind Awareness.
Strategic Action #7: Develop & implement a system to evaluate your marketing efforts.
Strategic Action #8: Incorporate the use of technology into your marketing efforts to be more productive and more effective.
Strategic Action #9: Use the power of referrals as part of your marketing efforts.
Strategic Action #10: Seek advice from a knowledgeable and trusted marketing advisor or consultant.
If you would like to learn more about developing and using strategic marketing techniques and how a strategic thinking business coach can serve as your guide and facilitator to use those techniques, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Strategic Marketing Actions To Ensure Success In Your New Year From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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