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Guest post by: Glenn Ebersole Become an Author

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Presenting seminars and workshops is a great strategic marketing tool and Your Strategic Thinking Business Coach strongly recommends the use of this tool. An effective presentation will build your credibility; increase your value in the market,
provide an opportunity to further qualify prospects and possibly convert prospects to clients and customers. One of the most important times for the presenter, beyond the preparation time and the actual delivery time, is the day of the presentation and the opportunity that exists that day. Your Strategic Thinking Business Coach offers the following ten strategic tips, to seminar presenters to gain maximum benefits from their efforts.

Strategic Tip #1: Greet every seminar attendee as they arrive at the seminar and sincerely welcome him or her and engage him or her in some meaningful conversation.

Strategic Tip #2: Meet with the person that will introduce you and review key elements of your introduction to ensure there will be a smooth introduction.

Strategic Tip #3: Make sure that every seminar attendee registers and provides their key contact information so you can follow-up after the seminar.

Strategic Tip #4: Make sure that all seminar attendees have a nametag to facilitate you getting to know them, which is one of your primary goals.

Strategic Tip #5: Be yourself during your presentation and engage your audience. Involve the audience and ask them to interact with you.

Strategic Tip #6: Commit to demonstrating your respect for the value of time of each seminar attendee. Be sure that you end on time, or even a few minutes early.

Strategic Tip #7: Focus on your audience, rather than yourself.

Strategic Tip #8: Make sure you deliver what you promoted and promised and focus on discussing specific problems and solutions pertaining to the attendees.

Strategic Tip #9: Develop an effective and memorable closing to your seminar presentation. This could be in the form of a quotation, a “catchy” phrase with advice, a thought provoking question, a challenge, a creative handout, or a special and unique gift.

Strategic Tip #10: Provide an evaluation sheet for the seminar at the conclusion of the event. Be sure to offer the opportunity for attendees to request an appointment with you and place that offer on the evaluation sheet.

Your Strategic Thinking Business Coach encourages you to using the power of seminar presentations as a strategic marketing tool to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

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